Candles have always been considered a somewhat girlie gift. For the most part, scented candles only come in wusscents (wussy scents), until now. Thanks to Manly Man Candle Company, now every man can get a scented candle as a gift without compromising his macho-ness. Boasting scents such as Leather and Wild Alaska, manly candles are bound to be the new it thing.
Below is another candle that might appeal to men.
Implications - One of the best ways a company can immediately distinguish its products from competitors in a crowded marketplace is by investing in goods that serve a practical function but feature a radical, novelty design. By offering consumers the choice between the traditional and something new, the company shows a willingness to buck convention in favor of ingenuity.
Stats for Macho Candles
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Research: 3,961 clicks in 408 w
Interest: 2.7 minutes
Concept: Macho Candles
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
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