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Multi-Functional Mood Candles

Afterglow Massage Candles Use Body-Friendly Wax

— January 27, 2009 — Lifestyle
JimmyJane’s Afterglow and Ember Body Massage Candles are a fantastic sensual Valentine’s Day gift.

Step one: burn the candle, which comes in yummy scents such as Bourbon, Black Current, Fig and Pink Lotus.
Step two: pour or brush the warm melted ‘body-friendly’ wax on your loved one’s back, shoulders or other area to be massaged. The wax dissolves easily into a warm slow-absorbing oil.
Step three: enjoy the ‘scentsational’ results.

Each natural, paraffin-free Afterglow candle burns up to 42 hours. JimmyJane sells singles, gift sets and ‘Little Embers’ mini candles for, well... more brief encounters.
Trend Themes
1. Multi-functional Candles - There's an opportunity to expand the use of candles beyond ambient light and introduce it as a multifunctional tool for wellness activities.
2. Body-friendly Wax - Innovations in creating candles with body-friendly wax could disrupt the massage oils market, providing more eco-friendly alternatives that cater to a wider audience.
3. Sensory-based Gifts - Combining scents and gifts provides a potentially lucrative opportunity for a more personal and sensory-based gift-giving experience.
Industry Implications
1. Wellness - There's an opportunity to package candles as a wellness tool, providing benefits such as relaxation, aromatherapy, and stress reduction.
2. Eco-friendly Products - Candles made with body-friendly wax that are paraffin-free and made with natural materials could disrupt the eco-friendly products market.
3. Gifts - Innovative combinations of scents and packaging can disrupt the gift market by providing a wider array of products catered to all the senses.
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