Military fashion is perennially popular. It's no wonder us civilians love to get dressed up in soldier-chic styles--they're badass. With bright brass details, crisp lines and sharp angles, military-inspired fashion evokes confidence, strength and poise.
Naturally, when one thinks of the military they also logically think of war and terrorism. These slightly more disturbing subsets have also inspired fashion designers; you'll find some of their collections below.
Implications - **First sentence untrue depending on area, religion, etc.
Youth demographics are for the most part anti-war; this group can also be defined by their penchant for ironic appropriation. Military clothing serves is ironic because of the disjunct with the values of this group. Companies should consider implementing ironic ads to find success.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
