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The U.S. Army has sold out to Sears. They are endorsing a line of military merchandise from the local department store. Is this the beginning of the end of Army Surplus stores? Sears will have the All American Army First Infantry Division line of clothes. It’s the first time the Army has licensed its marks and insignia. Fees will support military programs for troops and families. Sears and the Army will be making a big appearance at the New York Fashion Week to launch the line.
References: earthtimes.org
Filed In:
branding,
fashion,
hip fashion,
leaders,
marketing,
pop culture
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Going Like Sixty
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