Whether PETA’s unique brand of shockvertising pleases or patronizes its viewers, it always achieves one goal--making headlines. PETA protests regularly employ shock and awe to raise awareness of animal rights violations, and the organization’s fervor in this regard has polarized the populace.
Most recently, PETA protested Ringling Brothers. 30 activists passed out hundreds of flyers deriding circus animal cruelty at the opening night of a scheduled performance at Western Kentucky University. The show sold about 100 tickets and was canceled.
Here are 26 other PETA protests that have helped to inspire change and lessen animal cruelty--or at least make headlines.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 84%
Freshness 8%
