O2 have launched a new game to tie in with their "Scrum in the Park" event, where users have to out stare down their challengers -- British Rugby's Mike Tindall, Josh Lewsey and Tom Rees. To play the game users need to position themselves in from of a webcam and using BitmapData, the webcam can detect when the user has indeed blinked. As well as the game the site offers an array of extras including a `making of' movie. The campaign was developed by Archibald Ingall Stretton and is an excellent example of advances in technology being used in an engaging way to connect with consumers.
Key Themes Behind This Trend
- Augmented Reality Gaming
- Develop immersive games that incorporate real-time webcam interactions.
- Interactive Advertising
- Create engaging campaigns that leverage technology to connect with consumers.
- Webcam-based Interactions
- Explore new ways to utilize webcams for interactive experiences in gaming and advertising.
Where This Applies
- Gaming
- Integrate augmented reality and webcam technology into gaming experiences.
- Advertising
- Incorporate interactive elements into advertising campaigns to captivate consumers.
- Technology
- Advance webcam-based interactions and develop innovative applications.
