Diesel has taken a page off the Tom Ford raunchy, in-your-face advertising book with their new Spring/Summer 2009 ad campaign.
One ad in the new Diesel campaign features model Jon Kortajarena having his sneakers/feet sniffed and ‘worshiped’ by an older man.
Jon Kortajarena recently was on the other end of the foot fetish equation in the latest Tom Ford eyewear ads (second image in the gallery). The rest of the images in the gallery are from the Diesel Fall Winter 2008 - 09 campaign by photographer John Scarisbrick.
Check out more Diesel ad campaigns below.
Key Themes Behind This Trend
- Shockvertising
- Opportunity for brands to use provocative or controversial imagery to stand out in crowded markets and attract attention.
- Taboovertising
- Opportunity for brands to tap into social taboos and push boundaries in advertising to generate buzz and create memorable campaigns.
- Experiencevertising
- Opportunity for brands to create immersive and interactive experiences that engage audiences and create buzz around their products or services.
Where This Applies
- Fashion
- Brands in the fashion industry can push boundaries in their advertising campaigns to generate buzz and stand out in highly competitive markets.
- Advertising
- Advertising agencies can work with brands to create provocative and memorable campaigns that generate buzz and capture audiences' attention.
- Entertainment
- Companies in the entertainment industry can use provocative campaigns to generate buzz around new releases or events and attract audiences.
