We have seen exclusive mobile singles before, but Timbaland and Verizon Wireless are set to make the first "mobile album," which will be exclusively available to subscribers of V Cast, Verizon's mobile entertainment service.
Timbaland will produce one song per month throughout 2008. Each month, he will work with a different artist on a track while touring the country on the Verizon Mobile Recording Studio Bus, which will also capture making-of footage for V Cast subscribers on a dedicated Timbaland channel.
The partnership kicks with a pre-Grammy party co-hosted by Verizon and People magazine. During the event, Timbaland will debut the first Verizon song, which features Mosley Music artist Keri Hilson. Timbaland and Hilson recorded two tracks during a three-week period last month, one of which will be introduced at the party and go mobile within a few days.
Why This Trend Is Growing
- Exclusive Mobile Content
- The trend of exclusive mobile content is growing, offering companies the opportunity to create unique, limited-access experiences for consumers.
- Mobile Album Releases
- The trend of releasing entire albums through mobile platforms presents an opportunity for musicians and record labels to experiment with new ways of distributing their content.
- Mobile Recording Studios
- The use of mobile recording studios allows artists to easily collaborate with other musicians and creates opportunities for sponsorships and marketing partnerships.
Industries Being Reshaped
- Telecommunications
- The telecommunications industry can benefit from partnering with musicians and other creatives to provide exclusive mobile content for their subscribers.
- Music Production
- Record labels and music production companies can explore new avenues for album releases by utilizing mobile platforms and recording studios.
- Marketing and Advertising
- Marketing and advertising companies can leverage the trend of exclusive mobile content by partnering with artists and brands to create unique, one-of-a-kind experiences for consumers.
