Pets Trends

Trend - Pet food companies are launching services that offer customized pet food blends for customers. These blends incorporate the optimal food for a pet based on a survey completed by the owner. These custom pet food blends work around pet allergies, dietary restrictions, and flavor preferences.

Insight - While many dogs enjoy eating nearly any kind of food, there are both dogs and cats that are more selective of the food they eat, often refusing to eat certain blends. This challenge is exacerbated when pets have allergies that make finding a suitable diet for them more difficult. These pets still require a balanced diet, though, placing the onis on the owner to find pet food with specific ingredients. Pet food brands recognize this challenge, and are launching custom pet food services.