I’m a sucker for quirky photo shoots, and ‘Ein Haar in der Suppe’ (‘A Hair in the Soup’) by Luisa Schwarz Rojas, Jasmina Ziegler and Judith Andermatt is one that takes a foodie twist. Each model’s hat or fascinator is comprised of an edible meal—whether it’s a cinnamon bun, cheeseburger or plate of pasta.
We’ve seen accessories that look like edible treats, but ‘Ein Haar in der Suppe’ kicks this phenomenon up a notch.
Implications - Consumers in contemporary society are attracted to items that feature an unconventional aesthetic. Products that contain a style that hasn't been seen before appeal to shoppers who want to experience something new in their everyday lives.
Key Themes Behind This Trend
- Edible Fashion
- Fashion accessories that double as edible meals provide a new way for consumers to experience food and fashion in a unique and edgy way.
- Food-inspired Accessories
- Accessories that resemble popular food items create a playful and fun addition to any outfit.
- Unconventional Aesthetics
- Consumer demand for unique and unconventional styles gives designers the opportunity to explore new and innovative design options in various industries.
Where This Applies
- Fashion
- Designers in the fashion industry can incorporate food-inspired accessories and edible fashion into their collections, creating a new market for novelty and playful fashion.
- Food and Beverage
- F&B companies can collaborate with fashion designers to create edible products that double as accessories, as well as explore the market for food-inspired fashion lines.
- Art and Design
- Artists and designers outside of the fashion industry can use the concept of edible fashion and food-inspired accessories to expand into new areas and explore unconventional and quirky aesthetics.
