Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.

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Bold Malt Whisky Branding

Monkey Shoulder Unveils Its Fresh New Look in Canada

Monkey Shoulder, the renowned malt whisky known for its versatility and quality, recently unveiled its fresh new look in Canada just in time for summer. The redesigned bottle features a bolder label... MORE

Mezcal-Branded Streetwear Collections

Dos Hombres Introduces Its Spring Frost Merch Collection

Dos Hombres’ Spring Frost Merch Collection offers a stylish way to enjoy the brand’s distinctively smooth mezcal. By offering apparel options, consistent with its branding identity, Dos... MORE

Summer-Ready Barbecue Shoes

Sanuk & Traeger Collaborate to Introduce the Happy Hour Lite x Traeger

Sanuk and Traeger’s partnership has resulted in the cheeky Happy Hour Lite x Traeger, a limited-edition barbecue shoe that promises to elevate one’s outdoor cooking escapades. Aligning... MORE

Revitalized Pasta Packaging Designs

MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand

MarketPlacce Branding, a “leading food marketing agency,” has updated the aesthetic of the Ronzoni pasta brand in order to meet the expectations and evolving needs of today’s... MORE

Bread Brand Characters

Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History

Bread brand Thomas’® recently introduced Thom, the first character in the brand’s 144-year history, with the launch of the ‘A Toast to Breakfast’ campaign. Thom figures as a... MORE

Secret Dinner Series

La Carte by Le Creuset is a Three-Part Secret Supper Dinner Series

Secret Supper and iconic cookware company Le Creuset are teaming up to launch a limited-edition dinner series called La Carte by Le Creuset. Events in New York City, Santa Barbara and Minneapolis... MORE

Skin Barrier Support Campaigns

BYOMA Declared May Skin Barrier Awareness Month

Since its launch in 2022, BYOMA has transformed the way consumers approach their skin barrier and overall skin health and to advance its mission to democratize and demystify skincare, the brand... MORE

Freezer-Friendly Product Labels

The Innovia films Rayoface AQBHA Label is Versatile

The Innovia films Rayoface AQBHA label has been developed by the brand as a versatile solution for the food product packaging market to provide consumers with a way to maximize dependability. The... MORE

Comfort-Focused Beauty Collections

Rare Beauty's Find Comfort Collection is Thoughtful

Rare Beauty’s Find Comfort Collection is focused on providing moments of peace and relaxation through one’s daily routine. The capsule boasts powerful formulas that are infused with... MORE

Celebrity-Backed Gelato Campaigns

Talenti Gelato & Sorbetto and Bradley Cooper Debut Raise the Jar

Talenti Gelato & Sorbetto, a brand known as the top-selling gelato brand in the United States, recently launched the ‘Raise the Jar’ campaign in collaboration with Bradley Cooper,... MORE

Branded Haptic

Gaming companies are launching branded vests with haptic feedback

Trend - Esports and gaming companies are partnering with haptic accessory companies. These branded vests offer advertising for the gaming company while simultaneously adding to the credibility of the accessories. This widens the consumer appeal of the products to fans of both companies involved.

Insight - When investing in new hardware, software, or accessories, gamers often weigh products on a cost-to-benefit scale, considering performance, immersion, and credibility on the benefits side. In terms of immersion, most of the innovation is focused around technologies such as VR and AI. However, physical accessories, while niche, can dramatically enhance immersion when used properly. In recognition of this, accessory brands are seeking partnerships and endorsements to increase credibility.

Workshop Question - How could your brand increase its consumer base through the partnerships and endorsements of relevant companies?

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