With the increase in celebrities using social networking sites like Twitter, P. Diddy has cleverly used his Twitter following (which is approximately 227,000 followers at the time of writing) to launch his new YouTube TV channel, aptly titled “P. Twitty TV.”
If you’re wondering what "P. Twitty TV" is offering its viewers, at this point the series consists of episodes ranging from 1-3 minutes that broadcast an insight into the daily life of Mr. Combs--as you’d expect, nothing too serious.
What particularly struck me about “P. Twitty TV” was how Mr. Combs encourages engagement with his audience. In his most recent video blog, Episode 6, Mr. Combs wants to know if Popeye’s or KFC is preferred by his fans.
Okay, the topic is quite banal, but to date he’s got over 312 responses on that episode alone, and I’m guessing that one of those fast food outlets is doing well out of the free publicity, and the other is suffering a bit.
Key Themes Behind This Trend
- Celebrities Using Social Networking Sites for Marketing
- Opportunity for businesses to partner with celebrities to leverage their extensive social media followings for advertising campaigns.
- Engagement with Followers
- Opportunity for businesses to increase follower engagement and receive valuable feedback through social media interactions.
- Short-form Video Content Creation
- Opportunity for businesses to create brief video content that is easily digestible for the audience and encourages engagement
Where This Applies
- Social Media
- Opportunity for social media platforms to partner with celebrities and offer advertising solutions that leverage their extensive followings.
- Fast Food
- Opportunity for fast food restaurants to use social media influencers to advertise their products and increase brand awareness.
- Digital Video Production
- Opportunity for video production companies to produce short-form content for social media campaigns and help brands increase audience engagement.
