If you think animal lovers have forgotten about former NFL quarterback Michael Vick's infamous dog-fighting ring, think again. Carivintas Winery, which is in my neck of the woods in Buellton, California, has just released its 'Vicktory Dogs Collection.'
The 'Vicktory Dogs Collection' contains 22 individual labels, each of which is named for one of the 22 dogs rescued from Michael Vick's home and Bad Newz Kennels and features that dog's portrait. Cyrus Mejia, the artist of the dog portraits, began painting the imperiled pitbulls after they arrived at Best Friends Animal Sanctuary, where they now reside.
According to Carivintas Winery, 10% of each sale from the 'Vicktory Dogs Collection' goes to Best Friends Animal Sanctuary, where it will be used to conquer dogfighting around the country and oppose laws that target specific dog breeds like pitbulls.
Key Themes Behind This Trend
- Philanthropic Product Lines
- Creating a product or service that gives back to a charitable cause can appeal to consumers and increase sales.
- Pet Lover Products
- Developing products that cater to pet lovers can attract a dedicated consumer base.
- Socially Responsible Marketing
- Using marketing strategies that promote ethical and socially responsible values can improve brand reputation and attract conscientious consumers.
Where This Applies
- Wine Industry
- Wineries can develop philanthropic product lines that benefit charitable causes and attract socially conscious customers.
- Pet Industry
- Developing pet products that cater to the needs and interests of pet lovers can attract a dedicated consumer base and increase profits.
- Marketing Industry
- Developing socially responsible marketing strategies that promote ethical values and charitable causes can improve brand reputation and increase customer loyalty.
