‘I love Local Commercials’ is a MicroBuilt-sponsored promotion. Businesses can be nominated to receive free commercials by engineers-turned-comedian filmmakers Rhett McLaughlin and Link Neal. First sighted by Trend Hunter in May, the two are masters at making local commercials.
Local commercials can be life or death branding for small businesses whose marketing is often defined by a single TV commercial or radio or Internet ad. Rhett and Link capitalize on small business quirkiness by scripting, filming and producing humorous local commercials.
What Makes This Trend Stand Out
- Crowdsourcing Commercials
- Opportunity for businesses to crowdsource local commercials, leveraging the creativity of the community.
- Micro-influencer Marketing
- Utilizing comedic influencers to create local commercials, allowing businesses to reach a niche audience.
- Humorous Branding
- Businesses can embrace lighthearted and quirky local commercials to differentiate themselves and leave a lasting impression.
Sectors Adopting This
- Advertising
- Advertising agencies can tap into the trend of crowdsourcing commercials to offer unique and creative marketing solutions to businesses.
- Entertainment
- Comedic filmmakers like Rhett McLaughlin and Link Neal can explore opportunities to create humorous local commercials for small businesses.
- Small Business
- Small businesses can leverage this trend to create engaging local commercials that resonate with their target audience and boost brand awareness.
