NASCAR has launched a new season with the most popular race of the series, the Daytona 500, which features the so-called “Car of Tomorrow.” NASCAR's history is rooted with guys who took the family sedan to the beaches of Daytona, Florida, raced the Daytona 500 on the beach and a city street, then returned the car to family use.
Over the years, the sedans that raced in NASCAR and the Daytona 500 and other races became specialized and not street legal. NASCAR now has gone totally toward a car designed specifically for NASCAR racing, referred to as the Car of Tomorrow.
In this cluster, you’ll see concept cars that are truly the cars of tomorrow that may be circling the track at Daytona and all the other NASCAR events.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 74%
Freshness 8%
