Mathiew Lewis' Eco-Friendly RT20 is Ready for Street or Track

Liquid hydrogen is the probable power for this RT20 concept from Mathieu Lewis. This recalls the days when NASCAR drivers took the family sedan to the race track. The RT20 is meant to be reconfigured to run on both the track and the street. The twin turbo V6 engine will provide enough power and noise for racers, yet still be eco-friendly.

Implications - Companies invest in finding solutions to some of society's concerns in an effort to draw more appeal. The eco-friendly target demographic is a small niche itself. These consumers are looking for products that minimize their environmental impact while maintaining their current lifestyle. This consumer group wants the luxury while maintaining environmental concern.