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Leaders Trends

Constantly in the limelight for both professional and personal reasons, leaders and icons from around the globe are continuously adapting to create a strong, public presence. Highlight how modern innovators, world leaders and even celebrities are evolving and making an impact, Trend Hunter’s leaders category will keep you on the pulse of everything happening in the world of modern influencers.
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Female Hero Namesake Whiskeys
Female Hero Namesake Whiskeys
Big Nose Kate Whiskey Celebrates the Legend of the American West
Big Nose Kate (BNK), a distinctive whiskey brand crafted in Santa Fe, New Mexico, stands out in the spirits market with its unique blend of straight rye and American single malt whiskey. Named after... MORE
Naval-Inspired Watch Designs
Naval-Inspired Watch Designs
Locman Collaborates with Marina Militare on a New Collection
Locman’s collaboration with Marina Militare to produce a collection of naval adventure-inspired watches is an interesting celebration of Italian heritage, passion, excellence, and history. The... MORE
Woman Athlete Lego Sets
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
A new athlete LEGO set hits the market and the release is certainly a fist for the toy block company. For the first time in its history, LEGO releases a set dedicated to female athletes, challenging... MORE
Black LGBTQ+-Honoring Exhibitions
Black LGBTQ+-Honoring Exhibitions
Beau McCall's Solo Exhibition Will Kickstart Pride Month
Pride Month 2023 in the United States will start with a slew of thoroughly planned events celebrating the experiences of LGBTQIA2S+, advocating for equal rights and rights to safety—one such event... MORE
Female-Focused Sports Initiatives
Female-Focused Sports Initiatives
adidas Created a Female-Inspired LED Basketball Court
To add to its ‘Impossible is Nothing’ campaign adidas has partnered with Havas Middle East to build a female-inspired glow-in-the-dark basketball court in Dubai. The LED court is... MORE
Interactive Political Experiences
Interactive Political Experiences
'The Washington Post' Created a Game to Explain Re-Districting
Dylan Moriarty and Joe Fox from ‘The Washington Post’ have launched an online, interactable article that plays like a game of mini-golf to explain the concept of gerrymandering.... MORE
Top 65 Pop Culture Trends in February
Top 65 Pop Culture Trends in February
From Upcycled Wool Mittens to Virtual K-Pop Experiences
These February 2021 pop culture trends kick off the new year with excitement and new experiences. The internet brings attention to many different topics this month. One of the most notable pop... MORE
Digital Stimulus Tokens
Digital Stimulus Tokens
Bermuda is Testing Out New Approaches for Financial Aid
The Bermudan government is launching a pilot to test the effectiveness and viability of digital stimulus tokens. This initiative comes as officials are trying to address the financial distress that... MORE
Trusted Pandemic Information Initiatives
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
The COVID-19 virus is talked about a lot, but fully trusted pandemic information might be difficult to find. In order to remedy this, the United Nations Department of Global Communication launched... MORE
Authentic COVID-Specific Content Series
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
COVID-19 misconceptions can have severely adverse effects on how individuals perceive or handle themselves in the pandemic and this can essentially put people at risk. Taking note of this early on,... MORE
Approachable Beauty
Complex beauty procedures are being made more affordable and accessible
Trend - Brands in the beauty industry are making less-traditional procedures more affordable and accessible. Through marketing and increased availability, these procedures are being destigmatized, and are in turn becoming more commonplace. These factors result in fewer barriers for interested consumers.

Insight - Millennials and previous generations grew up in a society that stigmatized purely cosmetic procedures, such as bodily injections or lifts. In part brought on by the shifting nature of the beauty industry and by North American society trending in a progressive direction, the stigmas around such practices are fading. As a result, brands are more openly advertising these services in order to appeal to consumers who may have previously considered or been on-the-fence about such beauty practices.
Workshop Question - How can your brand leverage changing societal attitudes towards previously stigmatized practices to improve its products or services?
8.2
Score
Popularity
Activity
Freshness
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Megatrends
Top 60 Pop Culture Trends in June
Top 60 Pop Culture Trends in June
From Sci-Fi Franchise Face Masks to Food Scented Nail Polishes
This list of June 2020 pop culture trends explore many ways that brand is connecting with the media through familiar faces and concepts. There are companies that are connecting with consumers... MORE
Top 85 Pop Culture Trends in May
Top 85 Pop Culture Trends in May
From Cartoon-Themed Graphic Tees to Charitable Cloth Face Masks
The May 2020 pop culture trends are vast and explore creative ways of incorporating recognizable concepts to products and services. Many of the latest trends take a timely approach with the... MORE
Efficient eGovernment Solutions
Efficient eGovernment Solutions
Nasdaq Envisions How an eGovernment Can Ensure Citizen Security
Nasdaq has shared its proposal of how an eGovernment infrastructure can ensure citizen stability during times of uncertainty. Inspired by the eGov solutions in Estonia, the organization builds a... MORE
Fintech-Supported Paycheck Protection Programs
Fintech-Supported Paycheck Protection Programs
Funding Circle is Approved to Provide Loan Relief
Funding Circle is considered to be the “largest small business lending fintech [firm]” and in April, it was approved to deliver Paycheck Protection Program loans through its online portal.... MORE
Top 50 Pop Culture Trends in April
Top 50 Pop Culture Trends in April
From Female-Empowering Temporary Tattoos to Sci-Fi Helmets
This list of April 2020 pop culture trends explore different ways media incorporates itself in other industries to appeal to a broader audience overall. Many labels approach collaborations and new... MORE
Artist-Friendly Public Health Messages
Artist-Friendly Public Health Messages
UN and WHO Tap Creatives for Informative COVID-19 Visuals
The United Nations and the World Health Organizations have been very busy with mitigating the current pandemic and one of their latest efforts is the ‘Be Ready’ campaign which calls on... MORE
Health-Related Phone Assistant Updates
Health-Related Phone Assistant Updates
The New Siri Update Allows You to Ask About COVID-19
Apple users can enjoy a brand new Siri update that equips the phone assistant with information on the topic of COVID-19. This dynamic feature will come in as extremely handy in times like this.... MORE
play_circle_filled Satellite-Enabled News Services
Satellite-Enabled News Services
Fallback Helps During Government-Enforced Internet Shutdowns
Government-enforced Internet shutdowns are plausible and some countries have taken such measures in the past. Last year, there were a total of “122 major national and regional blackouts.”... MORE
Satirical Political Fashion Ads
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
A new Balenciaga editorial has been launched to support the brand’s Spring/Summer 2020 range and the aesthetic takes cues from political themes. The campaign is inspired by the current... MORE
Free Period Products Programs
Free Period Products Programs
Free Periods & the Red Box Project Deliver Free Supplies to Schools
As of January 20th onward, state-funded schools and colleges in England will have access to free period products. The initative is launched by the Department of Education. This decision was largely... MORE
Political Coloring Books
Political Coloring Books
This Coloring Book Depicts Almost All Democratic Presidential Candidates
A new interactive political coloring and activity book was released just in time for the Iowa Caucus. Available on the Amazon platform, the publication is quite robust, with “60 pages of... MORE
School Voter Registration Contests
School Voter Registration Contests
MTV & When We All Vote's 2020 Prom Challenge is Encouraging
“Over 4 million Americans [will be] turning 18 between now and the 2020 election” and a new 2020 Prom Challenge is intended to bring two milestones together to encourage youth to be... MORE
Teen-Powered Political Video Content
Teen-Powered Political Video Content
BuzzFeed News is Employing Teen Ambassadors for the Election
BuzzFeed News is taking an unusual approach to the 2020 Presidential Election by employing Teen Ambassadors to create engaging video content on popular social media platforms such as TikTok and... MORE
Political Ad Libraries
Political Ad Libraries
Snapchat's New Feature Seeks to Make Political Information Readily Public
Ahead of the 2020 presidential election, Snapchat launches its political ad library, allowing candidates to use the platform as a “campaign tool.” However, the social media giant has... MORE
Misinformation-Countering Tools
Misinformation-Countering Tools
Twitter Announced a Social Media Reporting Tool for the Election
Earlier this month, Twitter announced a special social media reporting tool that will aim to halt political misinformation around the 2020 election. As communication platforms are a good breeding... MORE