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Michael is a dynamic self starter with a passion for marketing and the written word. A graduate of Wilfrid Laurier University, he became an Editor for the TrendHunter.com editorial team in 2012.

An avid eco enthusiast, lover of adventure and painter, Michael is constantly hunting for new opportunities to enrich himself, his community and the world-at-large.
Generative AI Candy Campaigns
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
The Starburst ‘Different Every Time’ campaign is the latest from Mars Wrigley as a way to encourage consumers to try their hand at enjoying its signature product in different ways. The... MORE
Sweetened Extra-Spicy Snack Chips
Sweetened Extra-Spicy Snack Chips
Utz Mike’s Hot Honey Extra Hot is Three-Times Hotter Than Before
The Utz Mike’s Hot Honey Extra Hot potato chips are a new limited-edition snack product created to build on the popularity of the original and deliver an exceptionally spicy flavor experience.... MORE
Gourmand Fragrance Lip Products
Gourmand Fragrance Lip Products
Lanolips Original 101 Ointment Comes in Two Tasty New Options
Lanolips Original 101 Ointment is receiving a baked goods-inspired makeover to provide consumers with several new options that are perfect for providing lips with the care they need. The lanolin-... MORE
Pride Month Technology Products
Pride Month Technology Products
The Apple 2024 Pride Collection Boasts Neon Colors
The Apple 2024 Pride Collection has been announced by the brand as part of its annual commitment towards celebrating Pride Month and the LGBTQ+ community. The collection includes the Pride Edition... MORE
Pillowy Breakfast Snack Products
Pillowy Breakfast Snack Products
Totino's Breakfast Snack Bites Come in Three Options
Totino’s Breakfast Snack Bites have been created by General Mills to the delight of fans of the brand’s signature Pizza Rolls in mind to help them enjoy the product format at anytime of... MORE
Accessible Hi-Fi Headphones
Accessible Hi-Fi Headphones
The Latest Focal Headphones Come in Two Models
The latest Focal headphones have been unveiled by the French hi-fi audio brand as a series of more accessible headsets for audiophiles alike to pick up this spring and summer. The headphones are... MORE
Ergonomic Acoustic Performance Earbuds
Ergonomic Acoustic Performance Earbuds
Sennheiser ACCENTUM True Wireless Earbuds Have Hybrid ANC
The Sennheiser ACCENTUM True Wireless earbuds are a flagship-inspired audio solution for consumers to use as a way to enjoy immersive, all-day performance. The headphones were developed in... MORE
Competitive Gamer Monitor Models
Competitive Gamer Monitor Models
The Philips Evnia 49M2C8900 Harnesses QD OLED Technology
The Philips Evnia 49M2C8900 QD OLED Curved Gaming Monitor is the brand’s latest addition to its pro-grade peripheral lineup that’s engineered to support avid gamers. The unit measures in... MORE
Midrange AI Productivity Smartphones
Midrange AI Productivity Smartphones
The Google Pixel 8a is Powered by the Tensor G3 Processor
The Google Pixel 8a smartphone has been added to the tech brand’s mobile device roster as its latest midrange option that aims to deliver exceptional power and versatility in an intuitive... MORE
Highly Portable Productivity Tablets
Highly Portable Productivity Tablets
The New Apple iPad Air Comes in 11-Inch and 13-Inch Models
The new Apple iPad Air has been shown off by the brand at its spring Let Loose event to showcase its latest and greatest features alongside an array of options for users to choose from. The tablet... MORE
Dynamic Movement Chairs
Dynamic Movement Chairs
The 'Wobbl' Rocking Chair by Ellie Kim Has a Curvaceous Base
The ‘Wobbl’ rocking chair has been designed by California-based product designer Ellie Kim as a new take on the humble furniture piece that’s perfect for providing a childlike... MORE
Mixing-Ready Citrus Sodas
Mixing-Ready Citrus Sodas
DASH Orange Sparkling Water Has Zero Calories and a Versatile Flavor
Wonky fruit-infused refreshment brand DASH Water is looking to make waves this summer with its new DASH Orange sparkling water that’s positioned perfectly for enjoyment on its own or even as a... MORE
Extra-Creamy Peanut Butter Alternatives
Extra-Creamy Peanut Butter Alternatives
CRAVE P’Not Butter is Made with Sunflower Seeds
CRAVE P’Not Butter is a new creation from the free-from food brand for the UK market that’s crafted with taste and texture in mind, while also keeping allergens at bay. The peanut butter... MORE
Pride Month Popcorn Snacks
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
These Popcorn Shed Pride Month products have been announced by the gourmet popcorn snack brand as an option that celebrates the LGBT+ community ahead of the June celebration. The products include... MORE
Taco-Flavored Corn Snacks
Taco-Flavored Corn Snacks
Corn Nuts Loaded Taco Offer Bursts of Savory Spice
Corn Nuts Loaded Taco is the brand’s latest addition to its product portfolio that’s crafted with Mexican cuisine flavor in mind to help consumers enjoy it in a decidedly convenient way.... MORE
Succulent Restaurant-Inspired Ribs
Succulent Restaurant-Inspired Ribs
Kelseys Take-Home Ribs are Now Available in Ontario
The Kelseys Take-Home Ribs have launched in Ontario, Canada to provide consumers with a way to enjoy the restaurant brand’s signature ribs from the comfort of home this spring or summer. The... MORE
Summertime Refreshment Oat Snacks
Summertime Refreshment Oat Snacks
Bobo's Strawberry Lemonade Oat Bites are Available Now
The Bobo’s Strawberry Lemonade Oat Bites are a fruit-forward snack option being launched just in time for the spring and summer months as an alternative way to enjoy the signature flavor of... MORE
Barbecue Eatery Reward Programs
Barbecue Eatery Reward Programs
Dickey's Barbecue Pit Big Yellow Cup Rewards Offers Free Fare
The Dickey’s Barbecue Pit Big Yellow Cup Rewards program has been relaunched by the Texas-style barbecue brand as a way to reward loyal customers with some exclusive perks. The program will... MORE
Energy-Boosting Milkshakes
Energy-Boosting Milkshakes
The Whataburger Caramel Latte Shake is Made with Real Espresso
The Whataburger Caramel Latte Shake is an alternative energy refreshment for fans to try out on their next visit that aims to deliver a burst of dessert-like flavor with pick-me-up benefits to boot.... MORE
Vintage-Inspired Digital Audio Players
Vintage-Inspired Digital Audio Players
The Conceptual 'Pony Project' Hi-Res Player is Retro
The conceptual ‘Pony Project’ hi-res player has been designed by Evgeniy Vakulich as a digital audio player (DAP) for music enthusiasts to help them enjoy a vintage piece of equipment... MORE
Value-Minded Mini Lollipop Packs
Value-Minded Mini Lollipop Packs
The Chupa Chups Mini Lollipop Pack Has 30 Servings Inside
The Chupa Chups Mini Lollipop Pack has been introduced by Perfetti Van Melle as a product perfect for summertime get-togethers and parties alike. The lollipop sharing pack contains an assorted... MORE
Saucy Lunchtime Chicken Sandwiches
Saucy Lunchtime Chicken Sandwiches
The Popeyes Golden BBQ Chicken Sandwich Has a Signature Sauce
The Popeyes Golden BBQ Chicken Sandwich is being added to the brand’s range of chicken sandwich options that’s perfect for patrons to pick up for lunchtime enjoyment. The sandwich starts... MORE
Wearable Candy Nail Polishes
Wearable Candy Nail Polishes
The Sally Hansen x Ring Pop Collection is Limited-Edition
The Sally Hansen x Ring Pop collection is a new lineup of chromatic cosmetic products perfect for avid fans of the namesake candy to pick up this spring and summer. The collection builds on the... MORE
Retail Brand Supplement Ranges
Retail Brand Supplement Ranges
The Alo Stackable Wellness System Now as Three New Capsule Formulas
The Alo Stackable Wellness System has been expanded by the retail brand as part of its move into the wellness space to provide consumers with a simple yet effective way to elevate their daily health.... MORE
Conditioning Glossy-Wet Lipsticks
Conditioning Glossy-Wet Lipsticks
The New Rabanne Beauty Dramalips Comes in 11 Colors and More
The new Rabanne Beauty Dramalips lipstick range has been unveiled by the beauty brand as a lineup of lip colors perfect for elevating any makeup look with a touch of color. The lipsticks each... MORE
Mother's Day Bakery Menus
Mother's Day Bakery Menus
The TOUS les JOURS Mother’s Day Menu is Expansive
The TOUS les JOURS Mother’s Day Menu is a new range of offerings from the renowned bakery brand that are sure to satisfy cravings this spring. The menu includes seven new cakes that are perfect... MORE
Watermelon Pretzel Shop Beverages
Watermelon Pretzel Shop Beverages
Auntie Anne's Watermelon-Flavored Drinks Come in Three Formats
These new Auntie Anne’s watermelon-flavored drinks have been launched by the brand as a series of summertime-themed beverages perfect for helping patrons to beat the heat. The drinks come in... MORE
Campfire Cookie Sandwiches
Campfire Cookie Sandwiches
The Cinnabon S’mores Cookie BonBite Sandwich is Indulgent
The Cinnabon S’mores Cookie BonBite Sandwich is being added to the brand’s menu as a limited time offering perfect for fans to try out this spring or summer. The treat starts off with two... MORE
Advanced Golfer Rangefinders
Advanced Golfer Rangefinders
The HOTO Golf Laser Rangefinder Has a 1,200-Yard Range
The HOTO Golf Laser Rangefinder is an advanced piece of equipment for avid golfers to help them optimize their gameplay and more. The device is rated to support a 1,200-yard range and boasts six-... MORE
Garage-Paired A-Frame Cabins
Garage-Paired A-Frame Cabins
The Everything Ayfraym Plus Has Three Bedrooms and Two Bathrooms
The Everything Ayfraym Plus A-frame cabin is a modernized take on the home style that’s designed with ample space to maximize functional area, while still keeping the humble silhouette in the... MORE
Personalized Podcast Platforms
Personalized Podcast Platforms
The 'iListen' Platform Turns Articles into Audio Content
The ‘iListen’ platform is a personalized tool for podcast enthusiasts to use as a way to work their way through their reading list in an effortless way. The platform works by... MORE
Aromatic Caribbean Hair Mists
Aromatic Caribbean Hair Mists
Ouai St. Barts Hair & Body Mist is Vegan and Paraben-Free
The Ouai St. Barts Hair & Body Mist is the brand’s latest product release for the summer months to provide consumers with a way to elevate their aromatic experience during the warm weather... MORE
Empathetic AI-Powered Journal Apps
Empathetic AI-Powered Journal Apps
The 'empaithy' App Supports Mental Health Exploration
The ‘empaithy’ app is a mental health platform that harnesses the power of artificial intelligence (AI) to help users perform mental health exploration in a simple, safe and secure way.... MORE
Retro Sci-Fi Clothing Collections
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
This UNIQLO x Star Wars collection has been introduced by the fashion retailer for Star Wars Day (AKA May the Fourth) as a series of retro styles perfect for avid fans to pick up. The new range of... MORE
Illusory Artwork-Displaying TVs
Illusory Artwork-Displaying TVs
Hisense CanvasTV Hides in Plain Sight When Not in Use
The Hisense CanvasTV is a new television display engineered with the living room in mind to hide in plain sight when not in use to combat against the unwanted aesthetic of large black screens. The... MORE
Ultra-Cushioned Hiking Footwear
Ultra-Cushioned Hiking Footwear
The On Cloudhorizon Waterproof Hiking Sneaker is Wilderness-Ready
The On Cloudhorizon Waterproof Hiking Sneaker is a new shoe style from the footwear brand arriving just in time for inclement spring weather to provide explorers with the perfect option to don this... MORE

Featured Ideas

Minimalist EDC Dagger Designs
Minimalist EDC Dagger Designs
The Copper Sheath Dagger from the Koss Workshop is Ultra-Chic
The Copper Sheath Dagger by Koss Workshop is an ultra-minimalist take on the humble knife that’s crafted with style and functionality in mind. The dagger is constructed with an angular form... MORE
Augmented Negative Display Watches
Augmented Negative Display Watches
This Modified Casio AE-1200 Digital Watch is Ultra-Chic
This modified Casio AE-1200 digital watch has been customized by Istvan of Custom Watches World as an ultra-chic take on the timepiece model’s form. The watch has been customized with a... MORE
Slide-In Pickup Truck Campers
Slide-In Pickup Truck Campers
The Wilderness Vans Range Campers Come in Two Models
The Wilderness Vans Range Campers are a series of well-equipped slide-in pickup truck campers targeted towards explorers who want to explore on their own terms. The slide-in campers include the R1... MORE
Industrial Design Smartwatches
Industrial Design Smartwatches
The 176 CS-500 Smartwatch by Carl Hauser Has a Rugged Form
The conceptual 176 CS-500 smartwatch has been designed by Carl Hauser as an ultra-modern, industrial take on wearable technology that merges aesthetics to achieve a stylish piece of equipment. The... MORE
Branded EDC Multitool Kits
Branded EDC Multitool Kits
The Leatherman Adapt Kit Features a Mini Workstation and More
The Leatherman Adapt Kit is a compact yet convenient accessory for avid everyday carry (EDC) aficionados to incorporate into their collection as a way to elevate their daily capabilities. The kit... MORE
Celebratory Anime Shoes
Celebratory Anime Shoes
The Sailor Moon Footwear from Mayla Has Ornate Aesthetics
This Sailor Moon footwear has been shown off as a series of ultra-detailed shoe styles for fans in Japan to pick up ahead of the theatrical release of the two-part Sailor Moon Cosmos anime. The shoes,... MORE
Tough Titanium Pocket Knives
Tough Titanium Pocket Knives
The Vero Impulse Thin Pocket Knife Comes in Four Finishes
The Vero Impulse thin pocket knife is an exceptionally durable piece of everyday carry (EDC) equipment perfect for enthusiasts to incorporate into their collection. The knife is constructed with a... MORE
Hyper-Ruggedized Digital Timepieces
Hyper-Ruggedized Digital Timepieces
The G-SHOCK Mudmaster GW-9500 Has a Bio-Based Resin Case
The G-SHOCK Mudmaster GW-9500 timepiece has been shown off as the latest version of the iconic Casio accessory that prioritizes a rugged aesthetic with a decidedly slim form to boot. The timepiece... MORE
Rugged Military-Inspired Timepieces
Rugged Military-Inspired Timepieces
The Luminox MIL SPEC Dive Watch Has a CARBONOX+ Case
The Luminox MIL SPEC Dive Watch is a ruggedly designed timepiece ready to provide support for adventurous wearers with a penchant for life in the great outdoors. The timepiece is built with the... MORE
Efficiently Engineered EDC Tools
Efficiently Engineered EDC Tools
The Lever Gear Edge XT Offers 10 Handy Features
The Lever Gear Edge XT multitool is an everyday carry (EDC) accessory engineered with the needs of makers and DIYers alike in mind to help them stay efficient when going about their daily routine.... MORE
Functional Utilitarian Pocket Knives
Functional Utilitarian Pocket Knives
The Benchmade 290 Immunity Series Knives Come in Three Styles
The Benchmade 290 Immunity Series Knives are a new addition to the brand’s roster of everyday carry (EDC) products that promise to provide impressive quality with style to boot. The knives... MORE
Radically Redesigned Off-Road SUVs
Radically Redesigned Off-Road SUVs
The 2024 Toyota Land Cruiser Has a Hybrid Motor and Lower Price
The 2024 Toyota Land Cruiser has been shown off by the automotive brand as a radical redesign of the original off-road model that promises to provide impressive handling, efficiency and style. The... MORE
Ultra-Thin EDC Knives
Ultra-Thin EDC Knives
The Benchmade 748 Narrows Has a Premium Folding Construction
The Benchmade 748 Narrows is an all-new everyday carry (EDC) pocket knife designed with style and performance in mind to satisfy the demands of discerning collectors alike. The knife measures in at... MORE
Accessible Hard-Sided Teardrop Trailers
Accessible Hard-Sided Teardrop Trailers
The Tusca HitchHiker Features High-Density EPE Foam
The Tusca HitchHiker hard shell teardrop camping trailer is engineered with durability and also accessibility in mind to help adventurers head out on their next trip with ease. The trailer is... MORE