Laura McQuarrie

In preparation for the official start of summer, Clean launched Malibu Beach, the latest release under its Clean Classic collection. This carefree, coastal limited-edition floral vanilla fragrance... MORE

The Hair Alchemy Heatless Styling Balm by luxury haircare brand Oribe specifically supports consumers with fine to medium hair types who want to create heatless and air-dried styles. This... MORE

Vacation’s Studio Tone SPF 50 bronzing drops are packed with benefits to share more than just protection under the sun. These bronzing drops promise to deliver a studio-quality bronzed glow... MORE

amika is building on the success of its Perk Up Dry Shampoo with the all-new Perk Up Ultra Dry Shampoo formula, which was specifically created to support those with oily hair who need to wash their... MORE

Redro is an AI-powered platform created for a savvy generation of fashion consumers who want to shop with visuals and make purchases instantly. This platform differentiates itself by turning real-... MORE

South Korean brand MIZON’s Hyalugen collection combines the benefits of two powerhouse ingredients—hyaluronic acid and collagen—to support moisturized, youthful-looking, supple skin. “... MORE

Hydration sets the foundation for youthful, plump skin and Jenny Patinkin’s Mister Assister Facial Hydration Tool delivers deep hydration with a fine mist. This handheld hydration tool taps... MORE

Retinol Synergist is the latest launch from biotech skincare brand Mother Science and it pairs the brand’s exclusive hero ingredient, Malassezin, with retinol. On its own, Malassezin—a... MORE

Coco Shimmy is the latest launch from Snif and this amber fruity fragrance boasts a clean, vegan formula and summery notes to evoke the spirit of summer. Made with a high-end blend of natural... MORE

For the bank holiday weekend in the UK, Buffalo Trace Distillery invited people to a London phone booth pop-up to mark the opening of Buffalo Trace Distillery London. Inspired by the iconic style of... MORE

Flavored grass-fed butter brand Churn is honoring the 20th anniversary of an iconic movie with the Mean Girls x Hot Honey Butter, which sports all-pink packaging reminiscent of the Burn Book, plus a... MORE

Heritage Kulfi shares premium kulfi ice cream in small batches that are packed with unique South Asian flavors, offering consumers much more than the usual chocolate, vanilla and strawberry varieties.... MORE

To help the families celebrate Mother’s Day, KFC partnered with KFC fan Chrissy Teigen to create the “real-talk” Mother’s Day menu. These special meals can be claimed for a... MORE

Mighty Yum introduced itself to the world with nostalgic, plant-based lunch kits to nourish kids and reduce parents’ morning rush, and now the brand is announcing reformulated kits and even... MORE

Olive oil brand Graza, known for using mid-season olives and squeezable bottles, collaborated with metahaiku on a Sudsy Olive Oil Soap bar with skin-softening benefits. Nourishing from the inside... MORE

Choosing between orange juice with or without pulp can present a common yet surprisingly divisive challenge for couples, and Tropicana’s Pulp Prenup is a limited-edition prenuptial agreement... MORE

Pringles Poptopia is a new digital destination for fans of the poppable, stackable crisps who want to immerse themselves in an imaginative world and connect with other fans of the brand around the... MORE

Alcoholic ice cream brand Proof Hard Ice Cream added a Chocolate Espresso Martini-flavored ice cream to its boozy lineup, sharing a cocktail-inspired flavor for adults at 5% alcohol by volume. This... MORE

Iron supplements often have an off-putting metallic tang and TopGum’s new high-dose iron gummies were created to have sensory appeal and a vegan-friendly formula. The innovative formula uses a... MORE

Cheese, sauce and olives are common pizza toppings but the cheese, spicy vodka sauce, olives and pecorino ingredients used for La Rose Pizza’s Detroit-style Dirty Martini Pizza tell a specific... MORE

Alongside options like East Coast Oysters and Cacio e Pepe Chicken Pot Pie, upscale New York lounge and bar Chelsea Living Room serves a blue cheese Dirty Martini Dip that takes cues from the briny,... MORE

Consumers’ demands for high-performance sunscreens reflect their preference for advanced skincare formulas, and SkinCeuticals’ Clear Daily Soothing UV Defense SPF 50 appeals to those... MORE

Jalapeno poppers, a beloved snack at the Kentucky Derby, inspired the limited-edition PopCorners Jalapeño Popper flavor and the PepsiCo brand is allowing event attendees to be the first to savor... MORE

Developed with adventurous, action-loving children in mind, the Herotron fuses the practicality of a doll stroller with the excitement of a hero mobile. Hart & Hero, the startup brand bridging... MORE

Many beauty consumers find that long-wearing foundations often feel heavy, cakey or drying on their skin, and Fenty Beauty’s Soft’Lit Naturally Luminous Hydrating Longwear Foundation... MORE

Heading into barbecue season, Smokey Bones is tempting meat lovers with two new Savory Sundaes: the House-Smoked Brisket Sundae and the BBQ Pork Sundae. While the House-Smoked Brisket Sundae puts... MORE

Bandit Wines launched a new augmented reality experience with wine packaging that invites people to virtually explore America’s National Parks. The Go Explore experience can be activated by... MORE

Make Up For Ever’s HD Skin Concealer was specifically created for the delicate undereye area and its supremely lightweight gel-cream texture effortlessly fills in fine lines and blurs... MORE

Shiru, the Californian food-tech company behind the OleoPro, created an industry-first protein platform powered by artificial intelligence to help companies find and buy sustainable proteins for... MORE

In the hustle of daily life, it’s easy to overlook the need to reassess a mobile phone plan, potentially causing people to miss out on discovering more adaptable and cost-effective options... MORE

Get Chic for Breakfast is the new digital campaign from fast-casual chain Joe & the Juice and in it, Paris Hilton and Alix Earle revitalize the spirit of breakfast. “With this campaign, we... MORE

7-Eleven and The Tetris Company are teaming up to celebrate the 40th anniversary of Tetris, and to mark the milestone, the brands are giving fans a chance to win one of 20,000 limited-edition Tetris... MORE

GT’s Living Foods’ first-ever fan-made flavor started with a flavor contest on social media and more than 17,000 submissions were considered before the launch of Pomelo Pink Lemonade... MORE

The collaboration between Bubble Skincare x Disney and Pixar’s Inside Out 2 turns some of the best brand’s best solutions for Gen Z and Gen Alpha into limited-edition designs featuring... MORE

Kaffa Roastery is introducing its AI-CONIC coffee blend to the world as the world’s first artificial intelligence coffee made with the assistance of language models. “Leveraging models akin... MORE

Sipping iced tea under the sun is the epitome of summer bliss and AriZona x imPRESS collaborated to create a collection of limited-edition press-on nails inspired by the brand’s refreshing... MORE