MSCHF Debuted the Scared Seltzer Made with Holy Water
Grace Mahas — May 16, 2024 — Unique
References: sacredseltzer & snaxshot
MSCHF has introduced a new hard seltzer made with holy water, aptly named 'Sacred Seltzer.' This limited-edition six-pack, priced at $24, includes lime, cherry, and mango flavors. Unlike typical seltzers, Sacred Seltzer is made with water blessed according to official Catholic procedure, making it a unique offering in the crowded hard seltzer market.
The concept isn't entirely new for MSCHF, known for their previous stunts like the "Jesus Shoes" filled with holy water from the River Jordan. While the idea of holy water-infused beverages might seem outlandish, the appeal lies in its novelty and the brand’s history of eye-catching, unconventional products.
Each 12 oz. can of Sacred Seltzer contains 100 calories and has an ABV of 5.1%, crafted by Eliqs Brew Co. Sacred Seltzer offers a fun and quirky experience for those curious about a beverage blessed with holy water, proving once again that MSCHF knows how to capture attention with their unique and provocative products.
The concept isn't entirely new for MSCHF, known for their previous stunts like the "Jesus Shoes" filled with holy water from the River Jordan. While the idea of holy water-infused beverages might seem outlandish, the appeal lies in its novelty and the brand’s history of eye-catching, unconventional products.
Each 12 oz. can of Sacred Seltzer contains 100 calories and has an ABV of 5.1%, crafted by Eliqs Brew Co. Sacred Seltzer offers a fun and quirky experience for those curious about a beverage blessed with holy water, proving once again that MSCHF knows how to capture attention with their unique and provocative products.
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