Fashion Trends

Trend - Birch juice, a traditional Northern European health tonic, is carving out a niche in the modern wellness and skincare market, particularly within the specialty sunscreen sector. This natural, mildly sweet liquid, celebrated for its hydration and nutrient-rich profile, is now being recognized for its UV protection properties.

Insight - Consumers are prioritizing specialized, natural skincare products. This shift is largely fueled by an increasing awareness of the potential adverse effects associated with synthetic ingredients found in traditional skincare formulations. As people become more educated about the ingredients in their skincare products, there's a growing preference for products that utilize natural substances. These natural ingredients are celebrated not only for their protective qualities, such as shielding the skin from harmful environmental aggressors,