Beauty Corporate Diversity Ads

E.l.f. Beauty has launched a provocative new advertising campaign titled "So Many Dicks" to spark a conversation about the lack of diversity in corporate boardrooms. The campaign, featuring bold digital displays in New York City's Financial District, highlights striking statistics on the underrepresentation of women and minorities on the boards of major publicly traded companies. According to original research, there are 566 men named Richard, Rick, or Dick serving on these boards, compared to only 806 Black women, 774 Asian women, 283 Hispanic women, 29 Middle Eastern women, and just 3 Native American women among nearly 37,000 board members.

E.l.f. Beauty's initiative aims to double the rate of women and diverse members on corporate boards by 2027. The campaign, developed with the purpose-driven agency Oberland, is part of E.l.f.’s larger "Change The Board Game" initiative. This effort not only raises awareness but also underscores the importance of diverse perspectives in driving innovation and cultural relevance.

E.l.f. Beauty’s chairman and CEO, Tarang Amin, emphasized the role of a diverse board in making better business decisions and staying culturally relevant. The campaign, which also runs on social media, aims to demonstrate the "ROI of DEI" (Return on Investment of Diversity, Equity, and Inclusion). This initiative comes at a time when many brands are reducing their DEI efforts amid legal and political pressures, making E.l.f.'s bold stance even more significant.

Image Credit: Courtesy of E.l.f. Beauty