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Lifestyle Trends

Whether it be health and wellness, emerging cuisine or consumer entertainment, aspects of consumer lifestyle are constantly shifting to accommodate personal needs and new priorities. From developments surrounding millennial lifestyle, health innovations and nutritional living, Trend Hunter’s lifestyle category will showcase what’s happening in the world of modern consumers.
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Plant-Based Protein Cups
Plant-Based Protein Cups
RollinGreens' Plant-Powered Meal Bowls Just Need Added Water
RollinGreens’ Plant-Powered Meal Bowls were created to simplify grab-and-go eating and provide an effortless way for consumers to nourish themselves with protein-rich meals. There are four... MORE
Blood Pressure-Monitoring Smartwatches
Blood Pressure-Monitoring Smartwatches
The YHE BP Doctor FIT Takes Readings Around the Clock
The YHE BP Doctor FIT smartwatch is the third-generation wearable from the brand engineered with holistic health tracking in mind to help users intuitively keep abreast with their daily vitals and... MORE
12 Olive Oil-Infused Refreshments
12 Olive Oil-Infused Refreshments
From Canned Olive Oil Martinis to Olive Oil Cake Yogurts
The rise of olive oil-infused refreshments marks a significant shift in consumer preferences towards healthier, gourmet snacks and beverages. Dubbed “liquid gold,” olive oil is being... MORE
Scallion Iced Lattes
Scallion Iced Lattes
TikTok's Viral Scallion Latte is Topped with an Unconventional Garnish
While many people are sipping springtime lattes with fresh, floral flavors, some are expanding their palates with the TikTok-viral scallion iced latte. This recipe calls for an iced latte prepared... MORE
Burger Chain Iced Coffees
Burger Chain Iced Coffees
Whataburger Iced Coffee is Available All Day Alongside Hot Coffee
The new Whataburger Iced Coffee is making its way to all of the brand’s locations across the US to provide patrons with a delicious option to try out when they need a quick boost to their... MORE
Timeless Mixology Collections
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Waterford Crystal’s Mixology collection offers a refined selection of barware designed to enhance the cocktail experience.  These timeless offerings exude elegance and the range includes a... MORE
Cultivated Bluefin Tuna Products
Cultivated Bluefin Tuna Products
The Wanda Fish Toro Sashimi Offers the Same Sensorial Experience
The Wanda Fish Toro Sashimi has been announced by the Israel-based cultivated seafood startup as an alternative to conventional bluefin tuna. The product features a whole cut format that is achieved... MORE
Women-Targeted Iron Supplements
Women-Targeted Iron Supplements
Plexus Worldwide Recently Introduced Ironwoman™
Plexus Worldwide has introduced IronWoman™, a new iron supplement tailored to meet the specific needs of women. This product aims to address the common issue of iron deficiency, which affects over... MORE
Upcycled T-Shirt Boucherouite Rugs
Upcycled T-Shirt Boucherouite Rugs
Stüssy and Artisan Project Drop the Boucherouite T-Shirt Rugs
Stüssy works in collaboration with Artisan Project on the second capsule of Boucherouite T-Shirt Rugs—these are available to shop online at Stüssy and at select chapter stores. Artisan... MORE
Cooling Body Sprays
Cooling Body Sprays
Otella's Body Sprays Instantly Soothe and Refresh Skin
Performance-driven personal care brand Otella debuted a line of Cooling Body Sprays for athletes, fitness enthusiasts and others who want to pair relief from the heat with skin-caring ingredients.... MORE
Brushless Care
Dental care for pets shifts toward more alternative, brushless formats
Trend - Brands are creating alternative dental care products designed for pets. These products often come in the form of treats, chews, or additives to water or food that claim to help clean teeth and promote dental health without the need for manual brushing.

Insight - Busy pet owners often search for products that help them maintain high quality pet care and ward off potential health problems. In response, brands are designing alternative dental products to appeal to pet owners who may struggle to brush their pets' teeth regularly or have pets resistant to traditional brushing methods. Businesses that cater to the demand for alternative pet care products can appeal to consumers who value convenient alternatives to maintain their pets' overall hygiene.
Workshop Question - How can your brand simplify a tedious task for its target consumer?
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Popularity
Activity
Freshness
Patterns
Megatrends
Time Travel Comedy Series
Time Travel Comedy Series
Apple TV Announces the Launch of Time Bandits Streaming for July
Apple TV Plus members will soon be able to stream the time travel comedy series, Time Bandits. This is an adaptation of the 1981 film by Terry Gilliam with the same name. It will be available to... MORE
Mood-Enhancing Aromatherapy Devices
Mood-Enhancing Aromatherapy Devices
The Memoraphy Device Concept Dispenses Scents Based on Mood
A team of designers comprised of Kanglee Lee, Jiwon Lee, and Jeongmin Ham created the Memoraphy device. This concept blends the idea of memory and therapy together to create a unique aromatherapy... MORE
Branded Celiac Awareness Initiatives
Branded Celiac Awareness Initiatives
Schär is Gearing Up to Celebrate Celiac Awareness Month
Schär recognizes Celiac Awareness Month by actively participating in various initiatives aimed at raising awareness, supporting the celiac disease community, and advancing research and education in... MORE
Branded Gut Health Programs
Branded Gut Health Programs
Activia Launched Its Gut Health Program with a Gut Health Tracker Tool
Consumers interested in optimizing their gut health may find Activia’s Gut Health Program compelling, as it offers a user-friendly platform to track and improve gut health over time. This... MORE
play_circle_filledDonut-Shaped Wireless Speakers
Donut-Shaped Wireless Speakers
The Orbit Speaker Concept has a Playful Structure and 360 Sound
Fran Rossi and Javier Bianchi designed the Orbit speaker concept. This is a donut-shaped wireless speaker that connects using Bluetooth technology. It is defined by its playful shape, taking on the... MORE
Baguette-Scented Stamps
Baguette-Scented Stamps
La Poste Created Scratch-and-Sniff Stamps Inspired by a Beloved Baked Good
Scratch-and-sniff products are typically designed to evoke the delightful aromas of sweet treats like chocolate, fruit or candy but La Poste, France’s national postal service, took a different... MORE
Raised Tactical Camping Tents
Raised Tactical Camping Tents
Jake Lah Designs the Helinox Tactical Cot Tent Resting Above Ground
The Helinox Tactical Cot Tent is designed by Jake Lah with a unique structure. Made for camping purposes, it elevates the base so that it does not rest on the ground. Cots are very progressive when... MORE
Smoothie Pouch Cocktail Kits
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Inspired by TikTok’s love of easy-to-make fruity cocktails and parents looking for creative ways to make the most of kids’ leftover snack pouches, Outshine Fruit & Yogurt Smoothies... MORE
Zero Sugar Wine Ranges
Zero Sugar Wine Ranges
Lifevine Wines Introduces Its Zero Sugar Wine Collection
Lifevine Wines’ Zero Sugar Wine collection caters to individuals seeking a pure and authentic wine experience that aligns with an active lifestyle. The brand’s offerings are meticulously... MORE
Candy Sundae Kits
Candy Sundae Kits
Mars' Ice Cream Kits Create Easy Desserts with Twix and Maltesers
Families who want a sweet and refreshing way to savor the taste of favorite chocolate candies like Twix and Maltesers can now enjoy two new ice cream kits from Mars, which provide the essentials for... MORE
Remixed Cheesesteak Sandwiches
Remixed Cheesesteak Sandwiches
Jersey Mike's Subs Cheese Steak Sandwiches Come in Two Options
These new Jersey Mike’s Subs Cheese Steak sandwiches are making their debut as an updated take on the classic recipe to provide diners with a new option to try out this spring. The sandwiches... MORE
Olive Oil Cake Yogurts
Olive Oil Cake Yogurts
The Coconut Cult Collaborated with Kosterina on a Probiotic Coconut Yogurt
In collaboration with olive oil brand Kosterina, The Coconut Cult created a dreamy limited-edition probiotic coconut yogurt flavor. The nutty Lemon & Olive Oil Wedding Cake yogurt features a... MORE
Creamy Pesto Sauces
Creamy Pesto Sauces
Prego's Creamy, Pourable Pesto Sauces Enhance Pasta and More
Prego Creamy Pesto sauces is a new line that makes pesto approachable, all while adding variety to the Italian sauce aisle abundant in red sauces. These pourable, kid-friendly Creamy Basil Pesto,... MORE
All-Natural Low-Glycemic Sweeteners
All-Natural Low-Glycemic Sweeteners
SweetLeaf Xylitol Reduced Calorie Sweetener is Versatile
The SweetLeaf Xylitol Reduced Calorie Sweetener is the latest addition to the brand’s product range that’s crafted with taste, nutrition and versatility in mind. The product is... MORE
play_circle_filledUnderwater Vending Machines
Underwater Vending Machines
Airheads' First-of-Its-Kind Vending Machine Takes Fun Instead of Cash
To get more adults swimming this summer and enjoying carefree days reminiscent of their youth, Airheads created a first-of-its-kind Underwater Vending Machine. This fully waterproof machine... MORE