Social Media Trends

Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'

Insight - Social media users are becoming increasingly dissuaded from the popular websites due to changes in moderation. Undesirable policy changes such as restrictive guidelines, feature monetization, and centralized control have led to users gravitating towards alternatives created by independent developers. Users prioritize privacy, personalization, and freedom on social media platforms, leading to several decentralized platforms that form the federalized metaverse, or the Fediverse.