Pop Culture Trends

Showcasing how elements of mainstream media are influencing societal behavior and consumer goods, Trend Hunter’s pop culture category features everything from viral videos to film merchandise and political satire.

TOP 15 WEEKMONTH2 MONTHS

#1: Cartoon-Inspired Beverage Collaborations

Joyburst Partners with Disney and Pixar's Inside Out 2 FULL ARTICLE

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K-Pop-Inspired Digital Collectibles

BLACKPINK Debuts a Digital Collectible Collaboration with VeVe

Korean girl group BLACKPINK is partnering with VeVe to launch a series of stylish collectibles inspired by the band’s iconic song, ‘Pink Venom.’ This collaboration targets K-Pop... MORE

Sci-Fi Cartoon Cosmetics

The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup

Within the Rick and Morty x SHEGLAM Full Collection set, fans will find everything from lip glosses and setting powder to hand mirrors and a beauty sponge inspired by the characters of a sci-fi... MORE

Athlete-Backed Human Performance Companies

WHOOP Partners with Cristiano Ronaldo

WHOOP, “a human performance company,” recently announced its partnership with renowned soccer icon Cristiano Ronaldo who has become the brand’s official global ambassador and... MORE

Interactive Transparency Tracking Tools

World Animal Protection Canada Monitors Wildlife Incidents

World Animal Protection Canada has launched an interactive transparency tracking tool to monitor captive wildlife incidents across Canada. The launch intends to fill a gap left by governments’... MORE

Fruity Kombucha Smoothies

Erewhon & Kendall Jenner Collaborated on a Peaches and Cream Smoothie

Erewhon Market’s celeb-created smoothies are often the first beverages people want to sip when they visit Los Angeles, and the series continues with Kendall Jenner’s exclusive Peaches... MORE

Collaboration Sci-Fi Cookies

Special Edition Star Wars OREO Cookies are Deliciously Interactive

The Special Edition Star Wars OREO Cookies have been announced as a collaboration product for avid fans to pick up this spring as a way to celebrate whether they’re on the Dark Side or the... MORE

Fashion-Inspired Luggage Campaigns

Samsonite's Jet Gala Event Fuses Fashion and Travel Essentials

Samsonite’s ‘Jet Gala’ event was held amidst the glamour of the MET Gala. It marked a bold fusion of fashion and travel essentials, showcasing the brand’s commitment to... MORE

Nostalgic LEGO Roller Skates

The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful

The LEGO® Creator 3-in-1 Girls Retro Roller Skate set offers children aged 8 and up three distinct build-and-play experiences using the same set of bricks. Initially, children can construct a... MORE

Over-40 Haircare Collections

Commence Haircare Was Developed by Brooke Shields for Mature Hair

Commence haircare has been announced as an upcoming range of solutions for women over the age of 40 to help them keep their tresses looking their best thanks to a targeted formulation. The... MORE

Country Singer Donut Collections

The Krispy Kreme x Dolly Parton Collection Has Four Varieties

The Krispy Kreme x Dolly Parton collection is a new collaboration between the donut brand and the country singer herself that will provide avid fans alike with an option to try out this springtime.... MORE

AI News

Brands are launching AI tools that aggregate and deliver curated news feeds

Trend - Companies are using artificial intelligence to enhance news delivery through AI-powered applications and services. These tools curate news delivery to ensure only relevant information is delivered clearly and concisely. The AI tools are intended to reduce redundancy in news feeds significantly.

Insight - Time constraints are one of the largest factors that inhibit regular citizens' abilities to stay up to date on news stories. Most people do not have time to check several news outlets to sift through swathes of information, leading to most simply using social media feeds. Brands are identifying the challenges related to time and effort for news, and are creating easy-to-use, AI-powered news aggregators to draw in busier users.

Workshop Question - How could your brand incorporate artificial intelligence to make seemingly daunting tasks more approachable?

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