adidas & Commonwealth's ZX 500 RM Spotlights Coastal Lifestyles
References: commonwealth-ftgg & highsnobiety
Commonwealth collaborated with adidas to introduce an iteration of the ZX 500 RM sneakers inspired by a peaceful lifestyle by the water. The aquatic ambiance is infused in the form of a sneaker design and the duo introduced a campaign video to capture the aesthetics. The collaborative sneaker's foundation is drawn from the sportswear label's ZX pack from 1984.
The new version showcases updates along the sole unit -- originally, it boasted a EVA foundation but is now replaced with a Boost unit. The uppers take on design cues from three specific geographical areas: Los Angeles, the Philippines and Virginia Beach. All three locations share the same warm concept of sunny days and waterside living. Notably, the uppers are crafted from synthetic suede materials and are complemented with clear mono-filament mesh.
The new version showcases updates along the sole unit -- originally, it boasted a EVA foundation but is now replaced with a Boost unit. The uppers take on design cues from three specific geographical areas: Los Angeles, the Philippines and Virginia Beach. All three locations share the same warm concept of sunny days and waterside living. Notably, the uppers are crafted from synthetic suede materials and are complemented with clear mono-filament mesh.
Trend Themes
1. Coastal-inspired Sneakers - There is an opportunity for textile and footwear manufacturers to incorporate aquatic design themes into products for individuals who enjoy coastal lifestyles.
2. Boosted Sole Units - There is an opportunity for sportswear manufacturers to incorporate athletic footwear with Boost sole units for a more comfortable, cushioned experience.
3. Location-inspired Uppers - There is an opportunity for fashion designers to create clothing with design elements inspired by geographic locations, similar to adidas' geographic-inspired ZX 500 RM sneakers.
Industry Implications
1. Textile Industry - The textile industry can incorporate design cues from the natural environment into clothing and accessory products to stay ahead of emerging fashion trends.
2. Footwear Industry - The footwear industry can improve customer experience by adopting new sole technologies, such as Boost units, to differentiate their products from competitors.
3. Fashion Industry - The fashion industry can incorporate location-inspired design elements into clothing to appeal to niche audiences, such as individuals who enjoy coastal lifestyles.
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