adidas Originals introduces a new iteration of the ZX 420 sneaker model that is entirely covered with cow prints for a playful option. The upper is crafted from pony hair materials to give it a textural touch and look. The color palette blends the hues of Core Black, Lush Red, and Cloud White for a strong contrast.
As a branding detail, the Three Stripes are done in a white and red TPU shiny material and there is also the Trefoil tongue tag at the top of the shoe. As a nod to Chinese New Year, the Year of the Ox is coming up and adidas celebrates that. This can be seen through the Lush Red embroidery and golden hoop as a symbol of the cow's nose.
Image Credit: adidas Originals
Why This Trend Is Growing
- Animal-print Sneakers
- There is potential for other companies to create animal-printed sneakers as a fun and playful option.
- Textured Sneakers
- Using different materials for sneakers such as pony hair adds a unique touch for consumers looking for more than just typical leather or mesh options.
- Holiday-themed Sneakers
- Creating sneakers for specific holidays can allow for a limited edition feel and appeal to consumers wanting to celebrate and showcase their holiday spirit.
Industries Being Reshaped
- Footwear
- Footwear companies can take advantage of the playful and unique designs of animal-printed and textured sneakers to attract a fun and fashion-forward consumer base.
- Fashion
- Incorporating animal prints and unique textures in fashion designs can appeal to consumers looking for statement pieces and bold fashion choices.
- Celebration Merchandise
- Creating holiday-themed sneakers can be a successful way for companies to offer celebratory merchandise for consumers during specific holidays and events.
