Brukup is a Blend of Krumping and Afro-Japanese Expression
Tracy Wallace — March 14, 2011 — Pop Culture
Brukup, also spelled Bruk up or Bruckup, is an underground dance form that combines the moves of many dance styles from several different countries. The dancer contorts into a series of moves reminiscent of a combination of mime, Thriller monster moves, raving and break dancing, krumping, and Jamaican dance hall. Another dance that Brukup incorporates is butoh, a Japanese modern dance form known as the dance of the dead.
At this time Bruk is mainly practiced in Afro-Caribbean communities, but now that mainstream music videos and YouTube have been showing the dance, it is being appreciated by a larger audience. Bruk has fans as far as Australia and China through the help of online video.
Pop culture also plays a role when choreographing the dance; references to movies such as “Lost Boys” and “Blade” have been used. Unlike other forms of street dance, dancers often wear costumes or use a few props to illustrate a theme. In the first gallery photo, dancer Drevon Washington (aka Dominus the Konqueror), sports fangs and a mask.
At this time Bruk is mainly practiced in Afro-Caribbean communities, but now that mainstream music videos and YouTube have been showing the dance, it is being appreciated by a larger audience. Bruk has fans as far as Australia and China through the help of online video.
Pop culture also plays a role when choreographing the dance; references to movies such as “Lost Boys” and “Blade” have been used. Unlike other forms of street dance, dancers often wear costumes or use a few props to illustrate a theme. In the first gallery photo, dancer Drevon Washington (aka Dominus the Konqueror), sports fangs and a mask.
Trend Themes
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Hybrid Street Dances — Opportunity for dancers to combine different dance styles and create unique and captivating performances.
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Mainstream Appreciation of Brukup — Increased exposure through music videos and online platforms leads to a larger audience and global recognition.
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Incorporation of Pop Culture References — The use of movie references and thematic costumes adds storytelling elements to street dance performances.
Industry Implications
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Dance Entertainment — Disruptive innovation opportunity: Develop new dance formats that combine multiple styles and create immersive experiences for audiences.
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Online Video Platforms — Disruptive innovation opportunity: Create platforms that specifically cater to showcasing street dance performances and give dancers the opportunity to reach global audiences.
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Costume Design and Prop Manufacturing — Disruptive innovation opportunity: Provide specialized costume and prop solutions for dancers, specifically tailored to street dance styles that incorporate storytelling elements.
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