This zip-up sports bra is bound to capture attention at the gym. The product is a great example of how athletic brands seek to diversify their athletic offerings by experimenting with style-focused features that also might add to the performance of the garment.
The zip-front sport Demiette® style by Ruby Ribbon is a great example of this fusion between aesthetics and function. The racer-back design ensures that the wearer feels secure while the mesh side panels contribute to comfort because they increase the degree of breathability. The garment features an "all-over compression with 360° stretch for a perfect fit" and the fabric has properties that offer UPF sun protection.
The zip-up sports bra has an auto-lock to make sure the zip feature is not a nuisance during workouts, as well as top and bottom zipper covers.
Image Credit: Ruby Ribbon
What Makes This Trend Stand Out
- Style-focused Athletic Wear
- More athletic brands will begin experimenting with style-focused features to diversify their offerings and appeal to fashion-conscious consumers.
- Function + Aesthetics
- There will be an increase in garments that merge function and aesthetics, providing both performance and style benefits to consumers.
- Breathable Mesh Panels
- Breathable mesh panels will become a staple feature of athletic wear as consumers demand garments that prioritize comfort and ventilation during workouts.
Sectors Adopting This
- Athletic Apparel
- Athletic apparel companies will need to incorporate style-focused features and prioritize functionality to meet the demands of fashion-conscious and performance-driven customers.
- Fitness
- Fitness businesses will need to cater to the growing demand for comfortable and breathable athletic wear that promotes movement and aids performance.
- Sun Protection Clothing
- There will be a rise in companies that produce sun protection clothing as consumers become more conscious of the damaging effects of UV rays and seek out protective garments.
