Knix, a Toronto-based brand known for its period-proof intimates and body positive ethos, is shaking things up with the introduction of a supportive zip-up bra.
Whether worn for comfort or for high-impact athletics, the Catalyst Front Zip Sports Bra has the wearer covered. Its design was made to fit all body types arrives in sizing that ranges from 32A to 42G. What's more, is that when this bra was put to the test during its prototype phase, it outperformed over 800 bras on the market. Consumers are able to choose between three colorways which include Black, Berry and Electric Blue.
Knix's supportive zip-up bra is currently retailing for $89 USD and is available through the Canadian brand's web store.
Image Credit: Knix
What Makes This Trend Stand Out
- Zip-up Bras
- Introducing zip-up bras that are more supportive and cater to all body types presents an opportunity for disruptive innovation in the lingerie industry.
- Inclusive Sizing
- The Catalyst Front Zip Sports Bra is available in sizes ranging from 32A to 42G, demonstrating an opportunity for disruptive innovation in the fashion industry to cater to all body types.
- Athletic Intimates
- The growing demand for workout-friendly bras presents an opportunity for disruptive innovation in the athletic apparel industry to produce more comfortable and functional activewear.
Sectors Adopting This
- Lingerie
- The introduction of the more supportive zip-up bra presents an opportunity for disruptive innovation in the lingerie industry.
- Fashion
- The inclusive sizing of the Catalyst bra presents an opportunity for disruptive innovation in the fashion industry to cater to all body types.
- Athletic Apparel
- The demand for functional and comfortable workout-friendly intimates presents an opportunity for disruptive innovation in the athletic apparel industry.
