Although titled 'Class of 2013,' the Zimmermann SS13/14 ad campaign isn't blatantly school-themed. Instead, it crosses the typical school girl look with a more mature appeal, making the outfits as appropriate for youthful women as well as older ones. Of course, the dark edge isn't for everyone. Yet there is a playfulness and innocence that many will appreciate.
Starring model Cassi Van Den Dungen, the Zimmermann SS13/14 ad campaign showcases pleated tunics and blazers as well as lace and ruffles and bows. The result is a mix of youthfulness and luxuriousness that a woman would be silly not to want. The looks were perfected with girly-preppy yet opulent accessories supplied by cult Australian jewellery label ManiaMania. The collegiate life has never seemed so glam.
Key Themes Behind This Trend
- Mature School Girl Fashion
- Opportunity for fashion brands to create clothing that combines youthful and mature elements for a wider customer base.
- Luxurious Youthfulness
- Potential for jewelry brands to design playful yet opulent accessories to complement youthful and luxurious fashion styles.
- Mixing Dark Edge with Innocence
- Chance for fashion designers to experiment with combining dark and innocent elements to create unique and appealing looks.
Where This Applies
- Fashion
- Fashion brands can leverage the trend of mature school girl fashion to create new clothing lines and cater to a wider audience.
- Jewelry
- Jewelry brands can tap into the trend of luxurious youthfulness to create accessories that complement youthful yet opulent fashion styles.
- Design
- Opportunity for designers to explore the trend of mixing dark edge with innocence and create unique fashion looks that appeal to various consumer preferences.
