A$AP Nast works on a new footwear design with Reebok with the sustainable Zig Kinetica II Edge model coming up in the roster. The release is set to launch soon and it boasts a stark Vector Red colorway with bright hues of black, purple, and yellow.
The shoes boasts a rugged design language and is based on an all-red mesh foundation detailed with a black webbing accent that wraps its way around the shoe. Black suede materials panel across the toe box section and the vamp area. It continues onto the eye stay placket section where it is also held with a tactile yellow rope laces, resting on top of a nylon tongue finished with a lace toggle.
Image Credit: Sivasdescalzo
Why This Trend Is Growing
- Sustainable Heavy-duty Sneakers
- Opportunities for sustainable materials in the heavy-duty sneaker market to meet consumer demand for eco-friendly fashion.
- Rugged Design Language
- Disruptive innovation opportunities for rugged design language in the fashion and footwear industry to capture the growing market of utilitarian fashion.
- Bright Hues and Colorways
- Increased demand for bold and bright hues in sneaker colorways to capture the growing younger demographic that values individuality and personal expression.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunities for sustainable materials and rugged design language in the fashion industry to meet consumer demand for eco-friendly and utilitarian fashion.
- Footwear
- Opportunities for bold and bright hues in sneaker colorways and the adoption of rugged design language in the footwear industry to capture the growing market of utilitarian fashion.
- Sustainable Materials Manufacturing
- Opportunities in sustainable materials manufacturing to meet the increasing demand for eco-friendly fashion products, particularly in the heavy-duty sneaker market.
