The Zero Gravity Cup will stay suspended on an edge until it is filled with your favorite brew. A thin plate at the bottom of the cup allows it to rest on an angle, but sit horizontally when full. Featuring a graph that depicts the exact trajectory of love, this whimsical mug will keep you entertained.
This mug is an object d'art for your table, but also a fully functioning holder for your coffee.
Implications - With North American society refocusing on academic knowledge as being desirable over physical capabilities, many consumers are now trying to convey themselves in intelligent manners. As such, corporations that use cognitively engaging elements in their wares are more likely to garner consumer business than standard items.