Oxford-Style Footwear Series

Cole Haan Introduces the New Supportive ZERØGRAND Collection

Cole Haan recently released its latest collection of ZERØGRAND shoes, focusing on the anatomical aspect of each wearer and infusing technology to recognize it. It also delivers lightweight elements, flexibility, and cushioning to exude the ultimate sense of comfort. The silhouettes in the new ZERØGRAND collection boast a perfect fusion of both contemporary sensibilities and classic design. There is also a selection of colorway option for both men and women including black, brown, blue, gray, and even a bright yellow.

The Fuse Oxford sees a blended nylon and textile upper finish, the Chukka and Wingtip Oxford feature high-quality leather materials. Additionally, the label's Grand.ØS tech is incorporated into the forefoot, the heel, and the midfoot of all footwear offerings to deliver both supportive elements and flexibility.

Anatomically Infused Footwear
Companies can incorporate anatomical technology into their products to provide customized support and comfort to each individual wearer.
Fusion Design
By combining both contemporary and classic design elements, companies can create innovative, timeless products.
Lightweight and Flexible Materials
Incorporating lightweight and flexible materials into footwear can create a product that is both comfortable and functional for everyday wear.

Where This Applies

Footwear Industry
Footwear companies can incorporate supportive and comfortable elements into their designs to meet the growing demand for comfortable and customizable footwear.
Fashion Industry
The fusion of different design elements can disrupt the fashion industry and create innovative, timeless products that appeal to a wider audience.
Technology Industry
Incorporating technology, such as anatomical sensors, into footwear can provide a new market opportunity for the technology sector to collaborate with the fashion industry.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 57%
Freshness 8%