Mashable describes the Zcast app as being similar to Periscope, but for audio content rather than live video streaming. The platform uses Twitter to enable audiences to either let listeners tune into podcasts live, or bring a live audience to your own podcast. App users can comment and interact in real time and if you tweet a link to the audio stream, even people who don't have the app can listen.
The Zcast app lets people create their own podcast, link in other people to podcast with and group-cast to followers. A scheduling feature lets you launch your podcast at a later date if doing it live is unappealing, while users can also browse upcoming podcasts.
Key Themes Behind This Trend
- Live Podcasting
- Innovation opportunity for audio content creators to interact with their audiences in real-time, improving audience engagement and increasing listener loyalty.
- Interactive Media
- Opportunity for app developers to create apps that allow audiences to interact in real-time with various forms of media, including but not limited to podcasts.
- Social Audio
- Potential for social media platforms to integrate audio content and provide interactive features for their users, improving user engagement and retention.
Where This Applies
- Media and Entertainment
- Opportunity for media and entertainment companies to improve their podcast offerings by incorporating live and interactive features, increasing listener engagement and attracting new audiences.
- Digital Marketing
- Opportunity for digital marketers to create and distribute interactive audio content that engages their target audience and builds brand loyalty.
- Social Networking
- Opportunity for social networking platforms to integrate social audio features into their existing platforms, providing users with new ways to engage with each other and with content.
