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Street-Smart Shoots

The Yuri Pleksun for L'Officiel Homme Ukraine Editorial is for Urbanites

— December 20, 2011 — Fashion
The latest Yuri Pleskun for L'Officiel Hommes Ukraine editorial roams city streets in elegant ensembles fit for a gentleman. Yuri sports a new head of hair that is a departure from his edgier shaved head look. Taking the role of dapper gent, the model poses with an urban backdrop looking stylish as he exits subway platforms, crosses busy intersections and even lounges in a park.

The stunning pictorial lensed by photographer Jens Ingvarrson leaves a mark on New York City with a multitude of tailored looks and structured silhouettes, styled by Katie Burnett. Yuri sports chic menswear looks from the likes of Calvin Klein, Dior Homme, Alexander McQueen, Giorgio Armani, Dunhill and other designer labels.

The editorial's impeccable styling stays classic and rich in color and texture while exploring modern ideas and pushing fashion boundaries.


Image Credit: Jens Ingvarrson
Trend Themes
1. Urban Style Editorials - Fashion editorials focused on urban environments and street-style looks for men provide an opportunity for disruptive innovations in how clothing and accessories are designed, marketed, and sold.
2. Tailored Menswear - The rise of tailored menswear in editorials and fashion shows presents opportunities for innovation in the creation and distribution of high-end, bespoke clothing for men.
3. Fashion Photography - The increasing use of urban settings as backdrops for fashion editorial photography suggests opportunities for innovation in photographic technology, lighting, and post-production techniques.
Industry Implications
1. Luxury Menswear - Luxury menswear designers have opportunities to innovate in the creation of sophisticated, tailored, and fashion-forward designs that appeal to urbanites seeking to make a statement.
2. Fashion Photography Services - Professional photographers and photo-editing services have opportunities to innovate in providing increasingly high-quality, visually stunning, and technically advanced services for fashion editorial shoots and other high-end photography projects.
3. Online Fashion Retail - E-commerce platforms and online fashion retailers have opportunities to innovate in the presentation and marketing of urban-style clothing and accessories for men, leveraging the popularity of street-style trends and urban-inspired editorials.
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