I feel as though the Yours Truly Spring 2011 lookbook is inspired by a woman's routine when they're getting ready for a day (or night) out on the town. One shot shows a model putting on her face while another shot she's accessorizes with a sweet snack.
These casual, everyday activities capture the essence of the Yours Truly Spring 2011 collection. Laid-back, fun and flirty, it's full of graphic tees and candy-colored tanks. I love the typical retro influence as well.
What's Driving This Trend
- Casual Clothing
- The trend for casual clothing can be seen in the Yours Truly Spring 2011 lookbook, showcasing an opportunity for comfortable yet trendy attire.
- Graphic Tees
- The use of graphic tees in the Yours Truly Spring 2011 lookbook reveals a trend towards wearable art and customizable fashion.
- Retro Style
- The retro influence in the Yours Truly Spring 2011 lookbook presents a trend for revamping past fashion styles for contemporary consumers.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry can innovate on casual attire and wearable art to meet the needs of consumers seeking comfort and style in everyday clothing.
- Food and Beverage
- The Yours Truly Spring 2011 lookbook presents an opportunity for the food and beverage industry to partner with fashion brands and showcase their products through unique accessorizing.
- Photography and Modeling
- The use of everyday activities in the Yours Truly Spring 2011 lookbook reveals an opportunity for modeling agencies and photographers to capture authentic and relatable images for fashion shoots.
