Give this ring to your lover and there will be some explaining to do. You'll have to explain that the ring is designed exclusively from your profile. Futuristic in looks from Contura, the ring is platinum, but stainless and precious metal rings are available. It is your image, saved forever, and on your lover's hand.
As the company website proclaims, "There is hardly a ring on the market that is more personal, more individual and more emotional that the Contura. Take your loved one's profile with you everywhere you go -- who could want more?"
Implications - Consumers' perennial desire for innovative, personalized products extends to one-of-a-kind wedding jewelry. Wedding bands that are open for customization will appeal most to this market.