Sumseeds are sunflower seeds loaded with the ingredients found in "energy" drinks, mainly caffeine. Just watch how you spit out the shells, you could put somebody's eye out.
Implications - Products that are created to increase energy levels have become extremely popular in society today. Companies can easily use the idea of adding caffeine to products to create a unique selling point that gives advantage over their regular competitors. With a niche market of young adults from 16 to 24, there is the opportunity for a various range of products to incorporate an energy-boosting benefit. They want the extra energy to party and enjoy life as they carry the belief that sleeping is for the dead.
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