The Yohji Yamamoto designs for the Spring/Summer 2020 collection made their debut during Paris Fashion Week. The silhouettes are slouchy, sporty, with gothic undertones. One thing that works really well for Yamamoto's garments is their timeless aesthetic, allowing for individuals to style them to perfection. In 2020, however, the designer slightly diverges from his predominantly black palette. Instead, he infuses the clothing with "more photograph prints and color-saturated prints." These elements add a playful aspect to the classic silhouettes which are already expressive through tailoring alone.
The Spring/Summer 2020 is composed exclusively of Yohji Yamamoto designs. Two footwear collaborations are present on the runway. These are the "sporty running shoes and [the military-inspired] rubber-toed sneakers." Both have been completed through a Yamamoto's partnership with adidas.
Photo Credits: Guillaume Roujas, NOWFashion
Why This Trend Is Growing
- Timeless Aesthetic
- Opportunity for brands to create fashion pieces with a timeless aesthetic, allowing for versatile styling options.
- Color-saturated Prints
- Potential for designers to incorporate vibrant and bold color prints into their collections for a playful twist on classic silhouettes.
- Footwear Collaborations
- Collaboration opportunities between fashion brands and sportswear companies to create unique and innovative footwear designs.
Industries Being Reshaped
- Fashion
- Innovation opportunities for fashion brands to experiment with gothic undertones, playful prints, and versatile styling options.
- Textile Printing
- The demand for color-saturated prints opens up opportunities for textile printing companies to develop advanced and vibrant printing techniques.
- Sportswear
- Brands in the sportswear industry can explore collaborations with fashion designers to create innovative and stylish footwear options.
