Whoever said fashionable clothing was uncomfortable is proven very wrong with the YMC SS11 campaign. The London label is prepares for bare prairie breezes and cool seaside gusts with a collection of preppy knits that are both warm in color and in feel.
Taking from timeless pieces like sweater vests, cardigans, rugby shirts and wool coats, the upcoming selection has a definite softness that would appeal to all. Cozy camel, tan, beige and brown are elaborated with striped patterns, argyle and checkers with muted navy blue.
Suggesting free-flowing dresses with a hint of vintage grace, the charming lookbook has a maturity and youthfulness about it, all bundled up into a snug package. The YMC SS11 campaign is a classic collection that's actually fit to wear year-round.
Cozy Country Lookbooks
More Stats +/-
Exposed Adolescent Editorials
Fun-Loving Flashback Lookbooks
Youthful Seaside Photography
Delicate Spanish Lookbooks
Androgynous Fashion Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.