The YMC Spring/Summer 2015 collection was presented during London Collections: Men and featured a range of cool and casual looks that were perfect for the city's rainy climate.
Models took to the runway stage in layered ensembles that paired light t-shirt and shorts combos with oversized rain coats and wind breakers. The pieces were designed with the weather in mind and fused cool aesthetics with the function and comfort for everyday wear.
The YMC Spring/Summer 2015 collection's most memorable elements were the label's custom bucket hats that covered models' faces while revealing built-in openings for their eyes. These eye openings resembled retro goggles and were fitted with a colored plastic film that was reminiscent of tinted eyewear lenses.
Key Themes Behind This Trend
- Functional Fashion
- Designing clothing with both aesthetics and practical use in mind can provide disruptive innovation opportunities.
- Weather-specific Apparel
- Creating clothing specifically for certain weather conditions, such as rainwear in rainy climates, can be an innovative approach to traditional apparel.
- Incorporating Retro Elements
- Taking inspiration from retro fashion and incorporating it into modern designs can create unique and innovative styles.
Where This Applies
- Fashion
- The fashion industry can explore design opportunities that fuse style and functionality together.
- Outdoor Apparel
- The production of weather-specific clothing can give disruptive innovation opportunities to the outdoor apparel industry.
- Accessories
- The incorporation of vintage styles in accessories such as sunglasses and hats can provide innovative design opportunities for the accessory industry.
