Kanye 'Ye' West secretly showcased his new YEEZY SEASON 10 fashion show yesterday in Los Angeles in the form of a low-key atmosphere. It barely unveiled any fashion designs but the focus was the group of models that have no hair and are wearing skin-tight white tees with black pants.
The show was in its planning stages in late April this year with casting that called for models to shave their heads and go to a last-minute casting in an LA warehouse. The show took place in a rugged-themed store that is located in West Hollywood and it detailed with barrel industrial walls. The lightly dressed models stood in rows and held candles surrounded by a sound system.
Image Credit: Backgrid, Frank
What Makes This Trend Stand Out
- Secret Fashion Shows
- A rise in demand for exclusive and highly secretive fashion events for brand protection and consumer intrigue.
- Bald Models
- A new trend in fashion where models with no hair are used to make a bold statement about beauty standards and diversity.
- Rugged Fashion
- An emerging fashion trend focused on utilitarian, industrial and raw aesthetics that create a sense of authenticity and uniqueness.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the increasing interest in highly secretive and exclusive events to showcase their latest collections.
- Beauty
- Beauty brands can leverage the trend of bald models to promote body positivity and challenge traditional beauty standards.
- Retail
- Retailers can incorporate more rugged elements into their stores to create an authentic and unique shopping experience that attracts young consumers.
