The brand new YEEZY BOOST 700 sneaker model arrives in a bright colorway design that cannot be missed -- the Bright Blue palette is the brightest option yet. The captivating blue is applied on top of the suede overlays making up the shoe's heels, toe tips, mid-foot, tongues, and mesh overlays.
The mesh and tongue boast a slightly lighter shade of blue with black suede materials at the mid-foot overlays and teal by the forefoot paneling. Additionally, the laces are complete in a creamy outer hue. To round out the entire design, the midsole is applied with an event brighter color of orange to allow all of the other colors to stand out in contrast at the back and forefoot.
Image Credit: Yankee Kicks
What's Driving This Trend
- Bright Colorway Sneakers
- The trend of creating sneakers with bright and captivating colorways is disrupting the traditional neutral tone sneaker market.
- Contrasting Textures in Fashion
- The trend of incorporating contrasting textures such as suede and mesh in fashion accessories, especially in footwear, is disrupting the uniform texture trend.
- Color Contrast in Midsoles
- The trend of incorporating bright colored midsoles in sneakers is disrupting the traditional neutral midsole trend.
Who This Affects Most
- Fashion and Footwear Industry
- The fashion and footwear industry can capitalize on the trend of creating bright and captivating colorways in sneakers and incorporating contrasting textures to appeal to the modern consumer.
- Sportswear Industry
- The sportswear industry can take advantage of the trend of incorporating bright colored midsoles in sneakers as it adds personality to the traditional neutral and plain athletic shoes.
- Retail Industry
- The retail industry can benefit from the trend of creating new and unique designs with textured materials and applying bright contrasting colors as it provides opportunities for more personalized merchandise and increased sales.
