YCMC Launches an Exclusive New Balance 990v3 Colorway
Retailer YCMC joins forces with New Balance to unveil a new tonal iteration of the signature 990v3 sneaker model that is minimal and neutral for the season. It boasts a bright look and is made from a soft pig suede material overlaying on top of the upper -- this marks the quarters, the heels, and the front of the shoe.
These areas are also detailed in a Nimbus Cloud color as the mesh underlays and overlays over the collars and toe box sections add some contrast applied in a Kool Grey color. This creates a simplistic color palette that ensures versatility to suit any look -- it is set to launch officially on August 25th.
Image Credit: YCMC
These areas are also detailed in a Nimbus Cloud color as the mesh underlays and overlays over the collars and toe box sections add some contrast applied in a Kool Grey color. This creates a simplistic color palette that ensures versatility to suit any look -- it is set to launch officially on August 25th.
Image Credit: YCMC
Trend Themes
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Minimal Suede Sneakers — Opportunity for footwear companies to launch simplistic and versatile sneakers made from pig suede material.
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Tonal Colorways — Opportunity to release sneakers in a tonal colorway that gives a bright yet simple look.
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Contrasting Design Details — Opportunity to create contrast in sneakers by adding mesh underlays and overlays in a different color.
Industry Implications
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Footwear — The footwear industry can benefit from releasing minimalist and tonal sneakers with bold design details.
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Fashion — The fashion industry can benefit from the versatility of neutral-toned sneakers that can be paired with any outfit.
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Retail — The retail industry can benefit from offering exclusive colorways of popular sneaker models to generate customer interest and sales.
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