Retailer YCMC joins forces with New Balance to unveil a new tonal iteration of the signature 990v3 sneaker model that is minimal and neutral for the season. It boasts a bright look and is made from a soft pig suede material overlaying on top of the upper -- this marks the quarters, the heels, and the front of the shoe.
These areas are also detailed in a Nimbus Cloud color as the mesh underlays and overlays over the collars and toe box sections add some contrast applied in a Kool Grey color. This creates a simplistic color palette that ensures versatility to suit any look -- it is set to launch officially on August 25th.
Image Credit: YCMC
Why This Trend Is Growing
- Minimal Suede Sneakers
- Opportunity for footwear companies to launch simplistic and versatile sneakers made from pig suede material.
- Tonal Colorways
- Opportunity to release sneakers in a tonal colorway that gives a bright yet simple look.
- Contrasting Design Details
- Opportunity to create contrast in sneakers by adding mesh underlays and overlays in a different color.
Industries Being Reshaped
- Footwear
- The footwear industry can benefit from releasing minimalist and tonal sneakers with bold design details.
- Fashion
- The fashion industry can benefit from the versatility of neutral-toned sneakers that can be paired with any outfit.
- Retail
- The retail industry can benefit from offering exclusive colorways of popular sneaker models to generate customer interest and sales.
