Yashica's Y35 Digital Camera Enables You to Insert and Wind Fake Film
Ellen Smith — October 10, 2017 — Tech
As smart technology continues to dominate the industry, nostalgic practices like shooting with film cameras become less prevalent, which is why Yashica's Y35 combines the convenience of modern day technology, with the vintage aesthetics of a film camera.
The beautiful handheld camera, looks and feels like a more classic variation of the picture taking tool. However, the Y35 contains a distinctly modern infusion in that the camera contains a compartment in the back, for 'digifilm' to be inserted in place of a roll of film. Digifilm essentially serve as a "physical plugin" that can add various filters to one's photos. As a result, this digital camera elicits a sense of nostalgia, while serving as a practical tool.
The beautiful handheld camera, looks and feels like a more classic variation of the picture taking tool. However, the Y35 contains a distinctly modern infusion in that the camera contains a compartment in the back, for 'digifilm' to be inserted in place of a roll of film. Digifilm essentially serve as a "physical plugin" that can add various filters to one's photos. As a result, this digital camera elicits a sense of nostalgia, while serving as a practical tool.
Trend Themes
1. Nostalgic Photography - The rise of faux film hybrid cameras like Yashica's Y35 presents an opportunity to cater to consumers who crave the nostalgic experience of shooting with film.
2. Merge of Analog and Digital - The integration of 'digifilm' in the Y35 camera highlights the potential for creating products that combine analog aesthetics with digital functionality.
3. Personalized Filters - The use of 'digifilm' as a physical plugin opens up possibilities for developing personalized filters and effects that can be easily applied to digital photography.
Industry Implications
1. Photography Equipment - The photography equipment industry can explore the production of faux film hybrid cameras to attract consumers seeking a unique blend of traditional and modern photography experiences.
2. Camera Accessories - The market for camera accessories can cater to the demand for personalized 'digifilm' inserts that offer a wide range of filters and effects to enhance digital photography.
3. Digital Imaging Software - The digital imaging software industry can develop applications and plugins that integrate smoothly with faux film hybrid cameras, allowing users to easily apply filters and effects to their digital photos.
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