German sneaker store AFEW and its footwear-focused AFEW GOODS line have launched the ‘Yamasura’ sneaker in a new ‘Dawn’ colorway. The sneaker boasts sustainable design elements such as vegan corn waste leather, a BLOOM Algae EVA sole unit, and mesh. The sneaker is fitted with a white mesh toebox, ‘Sand,’ and ‘Nude’ vegan leather overlays, and a pair of clean white laces. AFEW branding covers the tongue, midfoot of each side, lateral heel, dubrae, sock liner, and heel, tying together the look.
The 'Dawn' sneaker is limited to 250 pairs and will be distributed through AFEW’s raffles and in-store catalog. The Yamasura sneaker in ‘Dawn’ will launch on Oct 1, 2022, for approximately $207 USD.
Image Credit: AFEW
Key Themes Behind This Trend
- Sustainable Footwear
- Opportunity to innovate by introducing more eco-friendly materials in the production process.
- Vegan Fashion
- Opportunity to expand product offerings with cruelty-free alternatives to traditional materials.
- Limited Edition Releases
- Opportunity to create buzz and exclusivity by offering limited edition runs of products.
Where This Applies
- Fashion Retail
- Opportunity to incorporate sustainable and vegan fashion items within existing product lines.
- Footwear Manufacturing
- Opportunity for manufacturers to research and implement sustainable and vegan materials in product design.
- Online Retail
- Opportunity to market and sell limited edition products on exclusive online platforms or through raffles and promotions.
