Maybe it was Zach Galfiniakis’s slovenly appearance in “The Hangover” that has caused men around the world to rethink their choice in undergarments and opt for the secure and style Y-Front underwear over big and baggy boxer shorts.
Given the popularity of skinny jeans, this should be a no-brainer. Even in London, men are opting for basic tighty-whities in droves, as sales have spiked an astonishing 35% in April according to Debenhams, the UK department store.
However, this would come as no surprise to economist Alan Greenspan, who has been touting his gospel of Underwear Economics for months already.
What's Driving This Trend
- Revival of Y-front Underwear
- Men are rethinking their choice in undergarments and opting for the secure and stylish Y-Front underwear over baggy boxer shorts.
- Popularity of Tighty-whities
- Sales of basic tighty-whities have spiked 35% in April.
- Underwear Economics
- Economist Alan Greenspan has been touting his gospel of Underwear Economics for months.
Who This Affects Most
- Apparel and Fashion
- The apparel and fashion industry can capitalize on the revival of classic undergarments.
- Retail
- Retail stores can take advantage of the increased demand for Y-Front underwear.
- Economics
- The concept of Underwear Economics can be explored by economists and businesses alike to study the impact of small, everyday choices on consumer behavior.
