Headphone-Equipped Face Masks

The Honeywell x will.i.am 'Xupermask' Has HEPA Filters and More

The Honeywell x will.i.am 'Xupermask' is a collaboration face mask created to transform perceptions of essential face coverings and offer wearers a more multifunctional experience. The face mask is paired with noise-cancelling earbuds as well as microphones, Bluetooth 5.0 connectivity and more. The mask is equipped with a series of HEPA Filters that are paired with two three-speed fans to maximize breaking comfort when being worn for extended periods.

The Honeywell x will.i.am 'Xupermask maintains a secure seal on the face thanks to silicone and features a design created by costume designer Jose I. Fernandez along with a series of LEDs for enhanced style. The mask will be launched for purchase on April 8, 2021 at a price point of $299 in very limited quantities and will come with a three-month supply of HEPA Filters, a USB charger, a carrying case and earbud tips.

Multifunctional Face Masks
Opportunity for creating face masks that do more than just cover the face, such as integrating headphones, microphones, and filters.
Noise-cancelling Wearables
Expansion of noise-cancelling technology beyond headphones and earbuds to include face masks for an enhanced audio experience.
Fashionable Health Products
The intersection of fashion and health presents a space for innovative designs, such as the incorporation of LEDs and using designers for product creation.

Sectors Adopting This

Personal Protective Equipment (PPE)
Opportunity to create more innovative PPE that meets the needs of consumers, including enhanced functionality and design.
Audio and Wearable Technology
Development of technologies such as noise-cancelling systems designed for face masks could create new markets for consumer tech.
Health and Wellness
Innovative health products in the wellness space, such as fashionable and multifunctional face masks, presents an opportunity for growth and development.
SCORE
7.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 100%
Freshness 10%