AURALEE Joins New Balance on a Series of XC-72 Sneakers
AURALEE works on yet another collaborative project alongside New Balance and this time around highlights the XC-72 sneaker model in two new colorway palettes. The first capsule launched back in January and this time, the sneaker gets a Dark Brown colorway and a Blue colorway option.
Similar to the first launch between the two, these also boast an overall monochromatic look. The construction highlights smooth leather materials at the underlying detail. It is then overlaid with suede materials on top to create a textural touch to the upper half of the shoe. Branding then details the left inserts of every pair of sneakers. The collaborative new tonal shoes are set to launch officially on October 13th.
Image Credit: AURALEE
Similar to the first launch between the two, these also boast an overall monochromatic look. The construction highlights smooth leather materials at the underlying detail. It is then overlaid with suede materials on top to create a textural touch to the upper half of the shoe. Branding then details the left inserts of every pair of sneakers. The collaborative new tonal shoes are set to launch officially on October 13th.
Image Credit: AURALEE
Trend Themes
1. Monochromatic Sneaker Capsules - Opportunity for brands to collaborate and release limited edition monochromatic sneaker capsules with unique colorway options.
2. Textured Leather Sneaker Design - Innovative opportunity for brands to experiment with textured leather details and overlays for a unique take on a classic sneaker design.
3. Seasonal Collaborations - Opportunity for seasonal collaborations between brands to release updated versions of classic sneaker models in new colorways and materials.
Industry Implications
1. Fashion - The fashion industry can benefit from these trends by releasing limited edition collaborative sneaker capsules seasonally with textured leather and unique colorways.
2. Footwear - These trends offer the footwear industry the opportunity to differentiate their products through unique collaborations and textured leather details.
3. Sportswear - Sportswear companies can capitalize on these trends by updating classic models with seasonal collaborations and unique design features to keep customers interested.
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